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Twilio Segment

Supercharge your Qualtrics platform using a bi-directional integration with industry-leading Customer Data Platform, Segment

Core Experience

Customer Experience

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by Qualtrics

Automatically generate and manage XM Directory contacts in real-time through bi-directional integration with industry-leading Customer Data Platform, Segment.

Use rich contact data to unlock advanced use cases, target specific customers, and seamlessly route experience data back to Segment for distribution across all endpoint systems.

Spend more time getting to know your customers instead of finding the data needed to collect feedback and generate insights.

Outcomes Delivered

  • Create and manage XM Directory contacts in real-time with minimal IT resources
  • Precise targeting for your survey outreach through digital channels
  • Route customer feedback response data back from Qualtrics through Segment to any organizational endpoint

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Manage contacts within your XM Directory

Rapidly build and manage a robust XM Directory using data sourced from Segment to create and update contacts.

Route XM data everywhere

Send Qualtrics response data back to Segment for routing to data warehouses or other endpoint applications. Through this integration, customer feedback becomes available to any system in your organization that can accept event data.

The integration is an add-on feature not included in the standard Qualtrics license. If you’re an existing Qualtrics customer, contact your Account Executive. If you do not know your Account Executive, please request a demo above.

Already have the integration and looking for help? Please contact for assistance.



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Not a Qualtrics XM Customer?

Qualtrics Experience Management Platform™ is used by the world’s most iconic brands to
optimize the four core experiences of business.

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