Ali Henriques
Author Bio
Ali is a market researcher by trade, but is now a global, cross-functional leader of Qualtrics’ highly engaged, profitable and innovative research services division. She enables and supports her team to help clients deepen their understanding of their audiences, enhance or cultivate new products/ services or benchmark against competition.
Articles attributed to Ali Henriques
Synthetic panels in market research: What you need to know
In the modern research landscape, the need for rapid insights – and more research in general – has driven marketers and researchers to consider new AI-generated methods, like synthetic panels, tha...
By Ali Henriques
Real-world use cases on using AI to scale up research and drive action
The content below is based on sessions from the Qualtrics X4 2025 Summit, featuring leaders from Booking.com, Google, and Google Labs. As AI rapidly transforms strategy and research by equipping te...
By Ali Henriques
Synthetic responses 101 for researchers
Advances in technology have unlocked new realms of possibility for researchers to harness the power of AI like never before. One innovation that has emerged as a result is "synthetic responses.” ...
By Ali Henriques
The 4 market research trends redefining insights in 2025
As AI permanently reshapes the market research landscape, the industry finds itself at a pivotal moment once again. The latest annual Qualtrics Market Research Trends report uncovers the emerging tren...
By Ali Henriques