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Ali Henriques

Author Bio

Ali is a market researcher by trade, but is now a global, cross-functional leader of Qualtrics’ highly engaged, profitable and innovative research services division. She enables and supports her team to help clients deepen their understanding of their audiences, enhance or cultivate new products/ services or benchmark against competition.

Articles attributed to Ali Henriques

The 4 market research trends redefining insights in 2024

3,000+ researchers. 14 countries. And 4 key market research trends shaping the new year. Welcome to the 2024 research trends: The year AI-fueled innovation takes research to new heights. Market res...

By Ali Henriques

Featured Posts

New innovations for the XM Platform showcased at X4 2024

At X4® 2024, we got the opportunity to connect with Experience Management leaders from around the world to listen, share ideas, and break down how organizations can deliver human-like experiences tha...

By Rachad Davis

X4 2024: Reimagining human experiences with AI

Day 2 of X4® 2024 followed up on a dynamic opening day and included Qualtrics’ President of Product and Services, Brad Anderson, NBA Hall of Famer Dwyane Wade, New York Times best-selling author Mo...

By Rachad Davis

X4 2024: Humanized Intelligence

The first day of X4® 2024 saw thousands of XM leaders come together to experience inspirational keynotes, practical breakout sessions from the world’s biggest brands, and new innovations launched ...

By Rachad Davis

A better way to measure and improve patient access

In healthcare, every interaction matters. Listening across multiple points in the patient journey allows organizations to understand how moments from scheduling to post-appointment impact the holistic...

By Maggie Gentry, Olivia Schwartz