Ben Rogers

Author Bio

Ben Rogers is a contributor to the Qualtrics blog.

Articles written by Ben Rogers

Customer Segmentation to Increase Revenue: Examples from Best Buy, Mercedes Benz, and AMEX

When Michael Dell, founder of Dell computers, was 16, he sold subscriptions for a local newspaper in Houston. He figured out that two demographics bought newspapers more than others: those who just pu...

6 min read

Featured posts

New research: Understanding world issues through the experiences of those who are living them

This week global decision-makers will gather in Davos for the 50th Annual Meeting of the World Econo...

By Steven Snell

New Research: The ROI of Customer Experience

The XM Institute recently published a new report, The ROI of Customer Experience, 2019. It examines ...

By Bruce Temkin

Product updates: XM is now more streamlined, intelligent, and mobile

Picture a future where you’re able to move beyond legacy data measurement to an experience-centere...

By Julie Larson-Green

The future of EX: 20 predictions for 2020

Our team of EX Scientists have donned their soothsayer hats to see what’s coming around the corner...

By Catherine Thurtle