Posts by Ben Rogers

Pie Charts for Pi Day

Happy Pi Day everyone. You know: March 14, or 3.14. The puns will litter your Facebook feed, and, no doubt, your local bakery has already cooked up a one-day deal. But while pi is important, let’s take a moment to also honor the humble pie … chart. Pi, a brief history First, some context. Pi, […]

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Brand Experience is Rushing to the Point of Sale

In L2-founder Scott Galloway’s No Mercy / No Malice post, he nails the modern dilemma of branding in a world of atomized attention: The key issue facing … manufacturers’ brands blessed with aspirational appeal and irrational margins — is that brand building has moved from broadcast to point of purchase, and their points of purchase […]

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