Articles written by Ben Rogers
How the Utah State Board of Education is winning funding and addressing the COVID-19 crisis
The COVID-19 crisis has changed the world quickly for the Utah State Board of Education. “The Governor announced [the state was] going into closure on a Thursday, and they announced that schools wou...
5 min read
From Sports to Service Centers: Listening and Responding to Newly Remote Employees
The COVID-19 pandemic has challenged businesses in every industry. And when your business spans many industries, the challenge is even harder. The Larry H. Miller Group (LHM) runs the Utah Jazz, other...
6 min read
How GoDaddy is helping small businesses stay open during the crisis
She had never seen numbers like this before. As the COVID-19 pandemic hit and businesses were increasingly locking down, longtime customer experience leader Laura Messerschmitt, GoDaddy’s VP of Cust...
5 min read
Customer Segmentation to Increase Revenue: Examples from Best Buy, Mercedes Benz, and AMEX
When Michael Dell, founder of Dell computers, was 16, he sold subscriptions for a local newspaper in Houston. He figured out that two demographics bought newspapers more than others: those who just pu...
6 min read