Articles written by Ben Rogers
How the City of Houston Health Department is using technology to speed essential contact tracing
In Texas, the state’s largest city is carefully getting back to business. And the responsibility for educating the public and helping slow the spread of the coronavirus falls to the Houston Health D...
8 min read
How Turkey’s largest conglomerate is listening and acting to help employees during the COVID-19 crisis
Koç Holding is a diverse conglomerate operating in more than 10 sectors with more than 90,000 employees around the world. With the outbreak of COVID-19 in China early in 2020, Koç Holding started to...
15 min read
When supporting customers means better business
How much do you feel supported during the crisis? That’s the customer data every company needs during the crisis, but very few have. With its own customers feeling pressure, and with traditional int...
3 min read
How the Utah State Board of Education is winning funding and addressing the COVID-19 crisis
The COVID-19 crisis has changed the world quickly for the Utah State Board of Education. “The Governor announced [the state was] going into closure on a Thursday, and they announced that schools wou...
5 min read
From Sports to Service Centers: Listening and Responding to Newly Remote Employees
The COVID-19 pandemic has challenged businesses in every industry. And when your business spans many industries, the challenge is even harder. The Larry H. Miller Group (LHM) runs the Utah Jazz, other...
6 min read
How GoDaddy is helping small businesses stay open during the crisis
She had never seen numbers like this before. As the COVID-19 pandemic hit and businesses were increasingly locking down, longtime customer experience leader Laura Messerschmitt, GoDaddy’s VP of Cust...
5 min read
Customer Segmentation to Increase Revenue: Examples from Best Buy, Mercedes Benz, and AMEX
When Michael Dell, founder of Dell computers, was 16, he sold subscriptions for a local newspaper in Houston. He figured out that two demographics bought newspapers more than others: those who just pu...
6 min read