XM Knowledge Base
Daniel Saunders
Author Bio
Daniel heads up content production in Europe. As part of his role, he gets the chance to work with some of our biggest customers in the region to showcase how they’re delivering breakthrough experiences to customers and employees.
Articles attributed to Daniel Saunders
Managing the Employee Experience in times of change
There are few companies with more reach than Unilever – 400 brands, 190 countries, 3.4 billion users, and a product base that ranges from mayonnaise to soap. Unilever also has 127,000 employees, so ...
By Daniel Saunders
How BMG and Loop use data to make critical decisions
The audience at X4 London were treated to a panel discussion with leaders from two brands that take listening extremely seriously – both literally and figuratively speaking. Louise Haazen is Researc...
By Daniel Saunders
Meeting the omnichannel challenge with Three and Samsung
Integrated omnichannel experience is now table stakes for any business worth its salt. If your customer is not receiving a joined-up experience across every touchpoint, they’ll see - and feel - the ...
By Daniel Saunders
How Brussels Airlines has made its social media customer service more efficient (and cheaper to run)
Airlines are no strangers to huge, external events completely disrupting their industry. And when things go wrong, people are quick to get in touch. More and more, though, customers are reaching out t...
By Daniel Saunders
10 ways AI can help market researchers succeed
When we see representations of artificial intelligence in the media, it’s nearly always focused on the more attention-grabbing ways things can go wrong: driverless cars entrapping us (Minority Repor...
By Daniel Saunders
How a leading UK bank is connecting its customer and employee experience
You won’t find many organizations that deny the importance of their employees to delivering fantastic customer experience. Employees are one of the core components of your brand; the creators of ...
By Daniel Saunders
How Scandinavian insurance giant Tryg is taking its digital CX to the next level
How do you stand out in the crowded insurance market? It’s a question that brands across the world are asking themselves, including Scandinavian giant Tryg. The rise of comparison sites in the la...
By Daniel Saunders
5 breakthrough in-store experiences (and the employees behind them)
Increasingly, online and offline customer experiences form part of a merged ecosystem where shoppers move freely between multiple channels. To provide the levels of ease and personalization customers ...
By Daniel Saunders
Ideas not insights: Unilever explains how technology is transforming market research
Today, too many organizations find themselves drowning in data, struggling to turn copious amounts of customer information into real actions. And things are only getting tougher for insights teams: th...
By Daniel Saunders
How to create a culture of innovation in the workplace
On average, 35% of company revenues are generated from products that didn’t exist 5 years ago. So with innovation such a crucial part of a business’ overall success, are you doing enough to foster...
By Daniel Saunders
11 times we made dreams come true at X4
Photo by Rhonda Abrams of USA TODAY. Every year at X4, the Qualtrics Dream Team works tirelessly to make our attendees’ dreams come true. It all started in 2014 when one attendee asked for help buy...
By Daniel Saunders