Elizabeth ErkenBrack Ph.D.

Author Bio

Dr. Elizabeth ErkenBrack is a Head of CX Solution Strategy for Qualtrics, bringing her Linguistic Anthropology and global practitioner background together help organizations understand and deliver exceptional experiences for their customers and employees.

Articles attributed to Elizabeth ErkenBrack Ph.D.

Balancing value to your customers, employees, and business

Value only exists with context. Your customers, employees, and business all value different things. Aligning your focus to what your stakeholders value leads to high-quality, effective decisions. X...

By Elizabeth ErkenBrack Ph.D., Topher Mitchell

Featured Posts

Leveraging experience to guide reform in government

Recently established and authorized by Congress, the Department of Government Efficiency (DOGE) is advocating for pivotal reforms aimed at enhancing the effectiveness and efficiency of federal operati...

By Sydney Heimbrock

2025 X4 Summit: Make Every Connection Count

As the world rapidly evolves, so does the landscape of customer and employee experience. Consumers have less money in their pockets and there’s been a continual decline in customer feedback. Employe...

By Rachad Davis

Making GovXM Stick: Government Service Delivery Improvement Act

Discover how the Government Service Delivery Improvement Act of 2025 (GSDIA) sets a new standard for accountability and service quality in the Federal government. This groundbreaking legislation, shap...

By Sydney Heimbrock

From scorecards to results: Improving federal employee performance in government

Decades of initiatives to improve federal employee performance have missed the simple answer: Listening works. Every new Presidential Administration comes into government vowing to fix deeply bro...

By Sydney Heimbrock