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Elizabeth ErkenBrack Ph.D.

Author Bio

Dr. Elizabeth ErkenBrack is a Head of CX Solution Strategy for Qualtrics, bringing her Linguistic Anthropology and global practitioner background together help organizations understand and deliver exceptional experiences for their customers and employees.

Articles attributed to Elizabeth ErkenBrack Ph.D.

Understand every voice: How to use XM in health insurance contact centers

Health insurers are eager for greater insight into how members feel when they call, live chat, or text. Capturing far more than the words can unlock a treasure trove of actionable insights and informa...

By Elizabeth ErkenBrack Ph.D.

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Integrating Artificial Intelligence (AI) may seem counterintuitive to a “human-centered” strategy, but future-focused leaders have figured out how to leverage AI to design human-centered governmen...

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Qualtrics again named a Leader in 2024 Gartner® Magic Quadrant™ for Voice of the Customer report

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Qualtrics now a CMS-approved vendor to conduct the Health Outcomes Survey

At a time when customer experience and Quality teams are being asked to consolidate, reduce redundancies, and justify spending, industry leaders are centralizing their CX investments in purpose-built,...

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