Elizabeth Dean
Author Bio
Elizabeth Dean is a senior experience management (XM) scientist with 20+ years of designing and leading research for commercial, academic, and government customers. Her expertise is in survey and market research design, UX research, brand health, technology adoption and cross-cultural research. She is passionate about designing questionnaires, contact strategies, and experience management tools that reduce respondent burden and simplify the data capture process. Liz has published research in the International Journal of Social Research Methodology, Military Psychology, and Social Science Computer Review, and co-edited the book Social Media, Sociality and Survey research, published in 2013 by Wiley Press.
Articles attributed to Elizabeth Dean
Make the Investment or Not? A Case Study Using Regression-Based Driver Analysis
We often find organizations wondering how to use their data to make better decisions. One of the tools that we frequently recommend is regression-based driver analysis. This approach helps to ident...
By Carol Haney, Elizabeth Dean
Stop Writing Surveys and Start Designing a Fake Report
In our work helping organizations develop their Experience Management (XM) programs, we find that they often want to jump in and start writing surveys. And that makes sense, right, you have to collect...
By Carol Haney, Elizabeth Dean