Articles written by Isabelle Zdatny
Understanding human behavior: The softer side of experience management
Discover why universal human behavior traits are key to a successful XM activation. Experience management (XM) is becoming increasingly vital to organizations’ long-term business success. Underst...
10+ Years later: How customer experience has shaped the banking industry
Originally published on Forbes. In the decade since the financial crisis brought widespread attention to how the banking industry treated its customers, many banks have made customer experience (CX...
New research: The current state of customer experience within seven major industries
The Qualtrics XM Institute recently published a series of new reports that examine the current quality of customer experience (CX) within seven key industries: airline, automotive, banking, health ins...
Messaging: How governments can turn vaccines into vaccinations
The world is preparing to execute the largest vaccine distribution in history to combat COVID-19—n...
Solve your users’ problems with the design-thinking process
Use the six-step design thinking process to work on user-centric problems to make better products an...
By Meena Toor
The future of employee experience: 21 predictions for 2021
Employee experience experts share their predictions for the year ahead. What lies ahead for emplo...
By Amanda Wowk