Isabelle Zdatny
Author Bio
Articles written by Isabelle Zdatny
Understanding human behavior: The softer side of experience management
Discover why universal human behavior traits are key to a successful XM activation. Experience management (XM) is becoming increasingly vital to organizations’ long-term business success. Underst...
11min read
10+ Years later: How customer experience has shaped the banking industry
Originally published on Forbes. In the decade since the financial crisis brought widespread attention to how the banking industry treated its customers, many banks have made customer experience (CX...
8min read
New research: The current state of customer experience within seven major industries
The Qualtrics XM Institute recently published a series of new reports that examine the current quality of customer experience (CX) within seven key industries: airline, automotive, banking, health ins...
7min read