Articles written by Jared Gardner
Crate & Barrel on experience gaps: why they occur and how to close them
Experience gaps occur when a brand fails to meet expectations at any point along the customer journey. It could be a big brand disaster: “I didn’t expect the shop assistant to kick me in the sh...
7 min read
See all the XM Platform Innovations from X4 2019
X4 Experience Management Summit 2020 - March 10-13. Book Your Spot Today! Register Now What an incredible event at X4! I’ve been to many events in my career, but this was ha...
5 min read
An astronaut's advice: 6 ways to thrive in isolation and dream big
British astronaut Tim Peake explains how the lessons he’s learned in space can be applied to our o...
By Catherine Thurtle
XM Platform: Fall 2020 updates make XM easier and more powerful than ever
Fall is here, and that means a busy summer for our engineering teams — and an unforgettable one fo...
By Scott Fynn
Preparing your brand for a holiday season like no other
Right now, as brands plan for the holiday season they find themselves at a crossroads, determined no...
By Harry Gough