Posts by John Rampton


You Can’t Build Great UX Without Measuring Experience

The proof is in the pudding, or, in the case of user experience (UX), it’s in what users tell you about their experiences with your website, software, or product. If you don’t know what your users think, it’s next to impossible to decide if you are truly offering the great UX that you think you […]

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Measuring Customer Experience is Only the First Step — Act on What You Find

Gathering data is essential these days, gathering quantitative operational data (O-data) and qualitative experience data (X-Data™) — both can illuminate the customer experience. There are many ways to slice and dice the information for different pictures of the customer experience based on segments, demographics, touchpoints, and more. But I want to talk about an essential […]

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Map Your Customer Experience, Then Set Your Price

For every customer you serve, you want their journeys to always end with you: on your website, in your story, or with your sales rep. To ensure their journey always ends with your company, you must deliver an optimized customer experience. Customer journey maps help you create that ideal customer experience. But they can also help […]

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6 Prerequisites for New Business Software

Modern businesses rely on technology operate more smoothly, create better relationships with both employees and customers, and ultimately to drive higher profits. Accordingly, they thrive on software that helps them track things efficiently, manage items and people, and get things done more easily. Obviously, there are thousands of different types of software and different choices […]

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In-the-Moment Feedback: Better Than That Yearly Survey

Instantaneous reactions are becoming the norm. Think tweets, likes, and the ever-expanding emoji screen. Certainly, customers expect us to reply as quickly as they can type on their smartphones. If they are sharing their thoughts on social media or in an email to you, these customers want an answer immediately. Sometimes sooner. You no longer […]

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5 Customer Experience Hacks for Small Teams

You already offer a great service at a great price, but that may not be enough to keep your customers coming back for more, or motivate them to tell friends and family about your business. If you want to reap the full value of a customer, give them a memorable customer experience—one that goes beyond […]

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Beyond Surveys: 4 More Online Resources for Gathering Market Insights

Making data-driven decisions requires inputs from the market in the form of various data, including customer insights, market data, financial movements, and the like. Qualtrics enables your business to engage both internal and external sources of information. However, apart from surveys, business intelligence (BI) and market insights can also come from various other sources. Business […]

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How to Achieve Team Goals As a Company

A business is often made up of more than one person, working together to accomplish both long-term and short-term goals. The problem is, motivating other people to work hard toward a goal isn’t always easy.

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