Juliana Holterhaus

Author Bio

Juliana joined the XM Scientist Team at Qualtrics in January of 2016. She has extensive experience in digital strategy and digital experience research. She has worked across solutions such as voice of the customer (VoC), brand health and communications (online reputation management), product and service innovation, healthcare, and retail strategy. In addition to her work at Qualtrics, Juliana currently sits on the Board of Directors for the Marketing Research International Institute (MRII) in a two-year, elected position. Before joining Qualtrics, Juliana was Head of Strategic Alliances for YouEye, a Silicon-Valley based start-up focused on quantifying video-based voice of the customer data. Juliana spent 5 years in the mobile tech space as General Manager of Lumi’s global market research business. In addition, Juliana spent two years as a part of the research team at Massachusetts General Hospital (DCRP) and one year in the marketing department at Harvard Business School. Juliana graduated with honors from Amherst College and received a Masters from Columbia University. Juliana went on to complete her PhD in Psychology and Decision Sciences at Columbia University. During her time in graduate school, Juliana researched environmental, financial, and medical decision making, as well as consumer preference construction. Her dissertation research focused on the motivational science of mobile technology use and engagement.

Articles written by Juliana Holterhaus


Sense, listen and get back to business

The sudden emergence and threat of COVID-19 has fundamentally changed the way we live and the way we do business. In some cases, organizations have been able to shift online, but many others have had ...

5 min read


So, you're an online business now? How to survive and thrive in a digital world

Brands around the world have found themselves having to ramp up their digital efforts seemingly overnight. Here’s how brands can ready themselves for long-term success online... The sudden emerge...

9 min read


Win the Holiday season with breakthrough digital experiences

Consumers are set to spend up to $166.9 billion this holiday season through online and other non-store sales. To put this in perspective, more than a quarter of holiday sales in 2019 will happen onlin...

7 min read


5 ways to use the new Qualtrics Digital CX Benchmark

The Qualtrics XM Institute is excited to announce the launch of a new digital benchmark initiative - the XMI Customer Ratings - Digital. This is something our customers have been asking for - and we w...

4 min read


How to Humanize Customer Experience

To avoid falling behind your competitors in the fast-moving experience economy, it’s critical you are able to humanize your customer experience (CX). The rise of e-commerce, social media, and mob...

6 min read


A guide of the best digital CX practices

If I were to ask you, “are you able to confidently view the customer experience (CX) you deliver from the eyes of your customer”, what would you say? Let me explain. Advances in technology and ...

7 min read


7 Examples of Customer Experience Management in Retail

In today’s ever-changing world of technology innovation and customer buying habits, it has become more important than ever for retailers to understand the customer experience and find ways to exceed...

7 min read