Justin Ethington
Author Bio
Justin Ethington is a contributor to the Qualtrics blog.
Articles written by Justin Ethington
Why companies are taking their market research in-house
In today’s digital age where consumers are rapidly evolving, the need for more data is arising. As a result, many companies are bringing market research in-house from outsourced firms and it’s hel...
6min read
15 survey questions for B2B buyer persona success
No one ever built a successful buyer B2B persona framework by guessing. In fact, building your buyer personas without research is a great way to fail. If your buyer personas are off, your product will...
4min read