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Justin Ethington

Author Bio

Justin Ethington is a contributor to the Qualtrics blog.

Articles attributed to Justin Ethington

Why companies are taking their market research in-house

In today’s digital age where consumers are rapidly evolving, the need for more data is arising. As a result, many companies are bringing market research in-house from outsourced firms and it’s hel...

By Justin Ethington

15 survey questions for B2B buyer persona success

No one ever built a successful buyer B2B persona framework by guessing. In fact, building your buyer personas without research is a great way to fail. If your buyer personas are off, your product will...

By Justin Ethington

Featured Posts

IDC names Qualtrics a leader in employee experience

The results of IDC MarketScape: Worldwide Employee Experience 2023 Vendor Assessment are in, and Qualtrics have been named a ‘Leader’ in this year’s report. See why they named us a Leader and le...

By Qualtrics

Meet XM/os2: Artificial Intelligence (AI) powered Experience Management

Today, we’re revealing one of the most exciting technology releases in our 20-year history — XM/os2. It brings together the power of Qualtrics AI and new generative AI capabilities with the world...

By Brad Anderson

Small tasks, big ambitions: How Airtasker designed a brand for global growth

Italian lessons? Chef for a birthday party? Kill a spider for you? Airtasker is known as THE platform to get anything done. At X4 on Tour Sydney, Angeline Lee (Vice President - Brand, Airtasker) revea...

By Qualtrics

How Xero inspired a CX transformation to win more hearts

In 2006, a New Zealand tech start-up disrupted the global accounting industry with its cloud-based accounting software solution. At the recent X4 on Tour Sydney event, Amanda Bourke (General Manager, ...

By Qualtrics