Justin Ethington
Author Bio
Justin Ethington is a contributor to the Qualtrics blog.
Articles written by Justin Ethington
Primary vs. secondary market research: What they are and when to use each
Ancient sailors consumed data just like we do today, but their data wasn't terabytes, it was shiny lights - stars to be exact. They navigated their vessels by reading Big Three constellations - Cas...
5min read
10 Market Research Tools You Should Be Using
Every worker needs their toolbox, and market researchers are no different. Your research toolbox doesn’t have a vice or stud finder, but it does have tools that crunch data and find hidden insights....
4min read
Why companies are taking their market research in-house
In today’s digital age where consumers are rapidly evolving, the need for more data is arising. As a result, many companies are bringing market research in-house from outsourced firms and it’s hel...
6min read
15 survey questions for B2B buyer persona success
No one ever built a successful buyer B2B persona framework by guessing. In fact, building your buyer personas without research is a great way to fail. If your buyer personas are off, your product will...
4min read