Browse the pages of any old high school yearbook and you’ll be treated to a parade of poor decisions. Shoulder pads. Oversized jeans. Sweater vests. Fauxhawks. The list could go on but let’s not. Some poor decisions like yearbook fashion shots take time for them to reveal themselves. But when you make poor product and […]
Data privacy is in the news, in the crosshairs of regulators, in mainstream consumer conversations, and in no way fading as an important issue for enterprises. Survey software data privacy is part of this story because it contains vast amounts of important information about millions of people. Data privacy is the primary focus of new […]
Back to the Future II debuted 30 years ago with flying drones, fingerprint scanners, smart glasses, and video phones. Many thought that technology was far-fetched, but here we are in 2018 with phones that order our groceries and glasses that can give us the news. (We’re still waiting on Jaws 19 and that hoverboard.) Perhaps […]
Launching new products is a notoriously tricky business. Especially a new CPG food product. The marketplace is crowded with competitors, securing distribution channels is a slog, there are regulatory hurdles to leap, and new foods are expensive to advertise, sample and sell. The Wrong Shape of Square This point was brought home to me during […]
You will be relieved to hear that this post will not include that old cliché: “You can’t afford to NOT do market research!” Though, as you’ll see, it’s true. So, can you afford market research? Let the following questions guide you: How effective are your decisions without doing any research? You get blips of insights […]
Ancient sailors consumed data just like we do today, but their data wasn’t terabytes, it was shiny lights – stars to be exact. They navigated their vessels by reading Big Three constellations – Cassiopeia, Crux, and Orion. Watching how the constellations rotated and referred to each other in the night sky would point sailors in […]
Every worker needs their toolbox, and market researchers are no different. Your research toolbox doesn’t have a vice or stud finder, but it does have tools that crunch data and find hidden insights. The obvious tool you need is a world-class research platform, but let’s look at some of the other market-research tools to help […]
In today’s digital age where consumers are rapidly evolving, the need for more data is arising. As a result, many companies are bringing market research in-house from outsourced firms and it’s helping them get faster insights to serve their customers better. Companies want to own their own data and the algorithms to interpret that data, […]
There are many hidden costs related to market research. These expenses wait for you, camouflaged in the background and ready to ambush if you don’t spot them in time. Here is a breakout of some common hidden research costs: Missed Quotas Missing a response quota adds expense to your project because you must scramble to […]
