Posts by Justin Ethington


How market research platforms are redefining research agencies

Market research agencies no longer have to choose between driving ROI for clients or driving ROI for themselves There’s a widening gulf between old research agencies modeled on the past and new market research service agencies modeled on the future. New agencies have learned how to deliver client ROI without sacrificing their own. New agencies […]

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Why collecting sensitive survey data is putting your company at risk

There’s a real cost to storing sensitive survey data that never gets used. Have you ever driven through a city at night to see block after block of office building windows lit up because the lights were left on? You can peer inside and see chairs, offices and conference rooms, but no people. Maybe you’ve […]

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Financial firms collect risky survey data they don’t need

Are your surveys sweeping up sensitive customer data? Nearly 20% of financial services companies have accidentally collected sensitive data like driver’s license number, phone number and personal health information in their surveys. But new Qualtrics research shows that only 22% of those companies say they regularly use that data. When financial services companies collect sensitive […]

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Product Failures: How Hive Mentality Could Sting You

Humans evolved into tribal creatures because our early ancestors had the unlucky traits of being both delicious and slow. Individually, humans were vulnerable to predators, but as a group, humans could not just protect themselves, they could project themselves. We used group dynamics to become the dominant species on the savannah – apex predators ourselves. […]

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Are the bots coming for your research job?

Back to the Future II debuted 30 years ago with flying drones, fingerprint scanners, smart glasses, and video phones. Many thought that technology was far-fetched, but here we are in 2018 with phones that order our groceries and glasses that can give us the news. (We’re still waiting on Jaws 19 and that hoverboard.) Perhaps […]

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What is Qualitative Research and When Should You Use It?

Launching new products is a notoriously tricky business. Especially a new consumer packaged goods (CPG) food product. The marketplace is crowded with competitors, securing distribution channels is a slog, there are regulatory hurdles to leap, and new foods are expensive to advertise, sample and sell. With all the work to complete and roadblocks to overcome […]

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Primary vs. Secondary Market Research: What They Are and When to Use Each

Ancient sailors consumed data just like we do today, but their data wasn’t terabytes, it was shiny lights – stars to be exact. They navigated their vessels by reading Big Three constellations – Cassiopeia, Crux, and Orion. Watching how the constellations rotated and referred to each other in the night sky would point sailors in […]

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10 Market Research Tools You Should Be Using

Every worker needs their toolbox, and market researchers are no different. Your research toolbox doesn’t have a vice or stud finder, but it does have tools that crunch data and find hidden insights. The obvious tool you need is a world-class research platform, but let’s look at some of the other market-research tools to help […]

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