Justin Ethington is a contributor to the Qualtrics blog.
Articles written by Justin Ethington
Primary vs. secondary market research: What they are and when to use each
Ancient sailors consumed data just like we do today, but their data wasn't terabytes, it was shiny lights - stars to be exact. They navigated their vessels by reading Big Three constellations - Cas...
Why companies are taking their market research in-house
In today’s digital age where consumers are rapidly evolving, the need for more data is arising. As a result, many companies are bringing market research in-house from outsourced firms and it’s hel...
15 survey questions for B2B buyer persona success
No one ever built a successful buyer B2B persona framework by guessing. In fact, building your buyer personas without research is a great way to fail. If your buyer personas are off, your product will...
3 steps every organization can take to boost employee well-being
Well-being is an essential part of the employee experience. Here’s how to support your people and ...
By Lindsay Johnson - Ph.D.
Qualtrics CXO Julie Larson-Green: 'I was putting a box around what I was capable of’
As part of our Breakthrough Builders podcast series, our Head of Brand Strategy, Jesse Purewal chats...
By James Wadsworth
Messaging: How governments can turn vaccines into vaccinations
The world is preparing to execute the largest vaccine distribution in history to combat COVID-19—n...