Posts by Justin Ethington


Why collecting sensitive survey data is putting your company at risk

There’s a real cost to storing sensitive survey data that never gets used. Have you ever driven through a city at night to see block after block of office building windows lit up because the lights were left on? You can peer inside and see chairs, offices and conference rooms, but no people. Maybe you’ve […]

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Financial firms collect risky survey data they don’t need

Are your surveys sweeping up sensitive customer data? Nearly 20% of financial services companies have accidentally collected sensitive data like driver’s license number, phone number and personal health information in their surveys. But new Qualtrics research shows that only 22% of those companies say they regularly use that data. When financial services companies collect sensitive […]

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Product Failures: How Hive Mentality Could Sting You

Humans evolved into tribal creatures because our early ancestors had the unlucky traits of being both delicious and slow. Individually, humans were vulnerable to predators, but as a group, humans could not just protect themselves, they could project themselves. We used group dynamics to become the dominant species on the savannah – apex predators ourselves. […]

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The Decision Accuracy Calculator: Estimate the Upside of Better Decisions

Browse the pages of any old high school yearbook and you’ll be treated to a parade of poor decisions. Shoulder pads. Oversized jeans. Sweater vests. Fauxhawks. The list could go on but let’s not. Some poor decisions like yearbook fashion shots take time for them to reveal themselves. But when you make poor product and […]

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Is your survey platform ready for GDPR?

Data privacy is in the news, in the crosshairs of regulators, in mainstream consumer conversations, and in no way fading as an important issue for enterprises. Survey software data privacy is part of this story because it contains vast amounts of important information about millions of people. Data privacy is the primary focus of new […]

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Are the bots coming for your research job?

Back to the Future II debuted 30 years ago with flying drones, fingerprint scanners, smart glasses, and video phones. Many thought that technology was far-fetched, but here we are in 2018 with phones that order our groceries and glasses that can give us the news. (We’re still waiting on Jaws 19 and that hoverboard.) Perhaps […]

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What is Qualitative Research and When Should You Use It?

Launching new products is a notoriously tricky business. Especially a new consumer packaged goods (CPG) food product. The marketplace is crowded with competitors, securing distribution channels is a slog, there are regulatory hurdles to leap, and new foods are expensive to advertise, sample and sell. With all the work to complete and roadblocks to overcome […]

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Can your business afford market research?

You will be relieved to hear that this post will not include that old cliché: “You can’t afford to NOT do market research!” Though, as you’ll see, it’s true. So, can you afford market research? Let the following questions guide you: How effective are your decisions without doing any research? You get blips of insights […]

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