Posts by Justin Ethington


Are the bots coming for your research job?

Back to the Future II debuted 30 years ago with flying drones, fingerprint scanners, smart glasses, and video phones. Many thought that technology was far-fetched, but here we are in 2018 with phones that order our groceries and glasses that can give us the news. (We’re still waiting on Jaws 19 and that hoverboard.) Perhaps […]

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What is Qualitative Research and When Should You Use It?

Launching new products is a notoriously tricky business. Especially a new CPG food product. The marketplace is crowded with competitors, securing distribution channels is a slog, there are regulatory hurdles to leap, and new foods are expensive to advertise, sample and sell. The Wrong Shape of Square This point was brought home to me during […]

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Can your business afford market research?

You will be relieved to hear that this post will not include that old cliché: “You can’t afford to NOT do market research!” Though, as you’ll see, it’s true. So, can you afford market research? Let the following questions guide you: How effective are your decisions without doing any research? You get blips of insights […]

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Primary vs. Secondary Market Research: What They Are and When to Use Each

Ancient sailors consumed data just like we do today, but their data wasn’t terabytes, it was shiny lights – stars to be exact. They navigated their vessels by reading Big Three constellations – Cassiopeia, Crux, and Orion. Watching how the constellations rotated and referred to each other in the night sky would point sailors in […]

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10 Market Research Tools You Should Be Using

Every worker needs their toolbox, and market researchers are no different. Your research toolbox doesn’t have a vice or stud finder, but it does have tools that crunch data and find hidden insights. The obvious tool you need is a world-class research platform, but let’s look at some of the other market-research tools to help […]

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Why Companies Are Taking Their Market Research In-House

In today’s digital age where consumers are rapidly evolving, the need for more data is arising. As a result, many companies are bringing market research in-house from outsourced firms and it’s helping them get faster insights to serve their customers better. Companies want to own their own data and the algorithms to interpret that data, […]

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How to Spot Camouflaged Market Research Costs

There are many hidden costs related to market research. These expenses wait for you, camouflaged in the background and ready to ambush if you don’t spot them in time. Here is a breakout of some common hidden research costs: Missed Quotas Missing a response quota adds expense to your project because you must scramble to […]

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3 Mistakes That Can Sink Your Research Panel

If you have friends, you have a head start running a market-research panel. Just treat your panel like you treat your friends. Be engaging. Respect their time. Keep your promises. Help them feel special. Human relationships are complicated, and running a panel is like running thousands of different relationships, so it’s easy to make mistakes. […]

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Change Your Research Project With a Click, Not A Meeting

Outsourcing is Out Market research vendors have been around forever, but they also take forever to run your research. Qualtrics delivers insights in the time it takes an agency to deliver a price quote. This is why outsourcing research is out and insourcing is, well, in. Today, advanced platforms like Qualtrics can do what a […]

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