Posts by Justin Ethington


Primary vs. Secondary Market Research: What They Are and When to Use Each

Ancient sailors consumed data just like we do today, but their data wasn’t terabytes, it was shiny lights – stars to be exact. They navigated their vessels by reading “The Big Three” constellations – Cassiopeia, Crux, and Orion. Watching how the constellations rotated and referred to each other in the night sky would point sailors […]

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10 Market Research Tools You Should Be Using

Every worker needs their toolbox, and market researchers are no different. Your research toolbox doesn’t have a vice or stud finder, but it does have tools that crunch data and find hidden insights. The obvious tool you need is a world-class research platform, but let’s look at some of the other market-research tools to help […]

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Why Companies Are Taking Their Market Research In-House

In today’s digital age where consumers are rapidly evolving, the need for more data is arising. As a result, many companies are bringing market research in-house from outsourced firms and it’s helping them get faster insights to serve their customers better. Companies want to own their own data and the algorithms to interpret that data, […]

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How to Spot Camouflaged Market Research Costs

There are many hidden costs related to market research. These expenses wait for you, camouflaged in the background and ready to ambush if you don’t spot them in time. Here is a breakout of some common hidden research costs: Missed Quotas Missing a response quota adds expense to your project because you must scramble to […]

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3 Mistakes That Can Sink Your Research Panel

If you have friends, you have a head start running a market-research panel. Just treat your panel like you treat your friends. Be engaging. Respect their time. Keep your promises. Help them feel special. Human relationships are complicated, and running a panel is like running thousands of different relationships, so it’s easy to make mistakes. […]

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Change Your Research Project With a Click, Not A Meeting

Outsourcing is Out Market research vendors have been around forever, but they also take forever to run your research. Qualtrics delivers insights in the time it takes an agency to deliver a price quote. This is why outsourcing research is out and insourcing is, well, in. Today, advanced platforms like Qualtrics can do what a […]

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New Qualtrics Content Answers: “What is Experience Management?”

Managing your product, brand, customer and employee experiences is the clearest path to business growth. Your experience management (XM) skills determine the future of your brand. XM is how you build awesome products that people camp in line for. XM is how you attract the employees everyone is trying to hire. And XM is how […]

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15 Questions For B2B Buyer Persona Success

No one ever built a successful buyer B2B persona framework by guessing. In fact, building your buyer personas without research is the good way to fail. If your buyer personas are off, your product will be off. Your message will be off. Your brand will be off. Your customer experience will be off. This all […]

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For How Long Should Your Survey Be Open?

One of the most common questions you will be asked about your survey is “What was the sample size?”, and rightly so. Sample size is an important signal that tells others if they can believe your findings. Sample size is what makes the difference between your research being “quantitative” that is generally statistically significant or […]

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