Justin Ethington is a contributor to the Qualtrics blog.
Articles written by Justin Ethington
Primary vs. secondary market research: What they are and when to use each
Ancient sailors consumed data just like we do today, but their data wasn't terabytes, it was shiny lights - stars to be exact. They navigated their vessels by reading Big Three constellations - Cas...
Why companies are taking their market research in-house
In today’s digital age where consumers are rapidly evolving, the need for more data is arising. As a result, many companies are bringing market research in-house from outsourced firms and it’s hel...
15 survey questions for B2B buyer persona success
No one ever built a successful buyer B2B persona framework by guessing. In fact, building your buyer personas without research is a great way to fail. If your buyer personas are off, your product will...
Qualtrics announces XM/OS, the operating system for experience management
A little over a year ago, businesses were faced with making tough decisions about how to keep their ...
By Brad Anderson
Qualtrics + ServiceNow: Delivering a new standard in customer service and experiences
Top business leaders understand the power of using experience data to activate better decisioning, m...
New research: A majority of employees support vaccine mandates for businesses and in the workplace
In early 2020, the pandemic upended life as we knew it. Many were left wondering what impact the sud...
By Liesl Nielsen