Justin Ethington is a contributor to the Qualtrics blog.
Articles written by Justin Ethington
Primary vs. secondary market research: What they are and when to use each
Ancient sailors consumed data just like we do today, but their data wasn't terabytes, it was shiny lights - stars to be exact. They navigated their vessels by reading Big Three constellations - Cas...
10 Market Research Tools You Should Be Using
Every worker needs their toolbox, and market researchers are no different. Your research toolbox doesn’t have a vice or stud finder, but it does have tools that crunch data and find hidden insights....
Why companies are taking their market research in-house
In today’s digital age where consumers are rapidly evolving, the need for more data is arising. As a result, many companies are bringing market research in-house from outsourced firms and it’s hel...
15 survey questions for B2B buyer persona success
No one ever built a successful buyer B2B persona framework by guessing. In fact, building your buyer personas without research is a great way to fail. If your buyer personas are off, your product will...
How ready are Americans to trust a COVID-19 vaccine?
After months of quarantine and a barrage of changing information, much of the American public has be...
By Liesl Nielsen
An astronaut's advice: 6 ways to thrive in isolation and dream big
British astronaut Tim Peake explains how the lessons he’s learned in space can be applied to our o...
By Catherine Thurtle
XM Platform: Fall 2020 updates make XM easier and more powerful than ever
Fall is here, and that means a busy summer for our engineering teams — and an unforgettable one fo...
By Scott Fynn