- XM for Customer Frontlines
  - Digital
    Root out friction in every digital experience, super-charge conversion rates, and optimize digital self-service
  - Care
    Uncover insights from any interaction, deliver AI-powered agent coaching, and reduce cost to serve
  - Locations
    Increase revenue and loyalty with real-time insights and recommendations delivered straight to teams on the ground
- XM for People Teams
  - Engage
    Know exactly how your people feel and empower managers to improve employee engagement, productivity, and retention
  - Lifecycle
    Take action in the moments that matter most along the employee journey and drive bottom line growth
  - Analytics
    Whatever they’re are saying, wherever they’re saying it, know exactly what’s going on with your people
- XM for Strategy & Research
  - Research
    Get faster, richer insights with qual and quant tools that make powerful market research available to everyone
  - User Experience
    Run concept tests, pricing studies, prototyping + more with fast, powerful studies designed by UX research experts
  - Brand
    Track your brand performance 24/7 and act quickly to respond to opportunities and challenges in your market
- XM Platform
  Explore the platform powering Experience Management
  - Free Account
  - Watch Demo
- Teams
  - For Digital
  - For Customer Care
  - For Human Resources
  - For Researchers
  - All Teams
- Industries
  - Healthcare
  - Education
  - Financial Services
  - Government
  - All Industries
- Popular Use Cases
  - Customer Experience
  - Employee Experience
  - Employee Exit Interviews
  - Net Promoter Score
  - Voice of Customer
- - Free Account
  - Watch Demo
- Customer
  - Customer Success Hub
  - Product Documentation
  - Training & Certification
  - Community
  - XM Institute
- Learn
  - Popular Resources
  - Customer Stories
  - Blog
  - XM Knowledge Base
- Company
  - About Us
  - Careers
  - Partnerships
  - Marketplace
  - X4 Summit
    The annual gathering of the experience leaders at the world’s iconic brands building breakthrough business results, live in Salt Lake City.
- - Free Account
  - Watch Demo
CONTACT US
LOGIN
SUPPORT

Laura Harding

Author Bio

Laura has experience working across a range of talent management disciplines. Today, she spends her time advising organizations on how to bring their Employee Experience programs to life by aligning it with the business strategy and purpose.

Articles attributed to Laura Harding

Vulnerability in the workplace: the key to authentic leadership

Many workplaces now encourage their employees to be vulnerable. As an aspect of ‘bringing your authentic self to work’ it can forge connections with other people and strengthen teams. But what is ...

By Laura Harding, Ruth D'Alessandro

Why HR is critical in improving ESG performance

What is ESG? When it comes to discussing and analyzing sustainability you will often hear the term ESG, which stands for environmental, social & governance. ESG is a broad set of factors used to ...

By Laura Harding

4 ways to boost your people’s well-being

Enhancing your employees' health and well-being can help them become happier and more resilient. But where do individuals and leaders begin when attempting to understand and improve their people's wel...

By Laura Harding

Listening to the voice of your on-site and frontline workers

As many employees shift to remote work, we’re learning to adjust to this new way of working. While it’s not easy to make the switch to virtual teams, having the option to work from home is a privi...

By Cecelia Herbert, Laura Harding

Featured Posts

Consumer trends to watch out for in 2024

AI-powered transformation, economic uncertainty, changing consumer behavior - there's a lot to unpack as organizations plan for 2024. Our Global Consumer Trends Report sheds light on the top consumer ...

By Moira Dorsey

The 4 market research trends redefining insights in 2024

3,000+ researchers. 14 countries. And 4 key market research trends shaping the new year. Welcome to the 2024 research trends: The year AI-fueled innovation takes research to new heights. Market res...

By Ali Henriques

The 5 employee experience trends redefining work in 2024

37,000 employees. 32 countries. 28 industries. And 5 workplace-defining trends. Say hello to the 2024 employee experience trends. In 2024, the world of work is changing yet again — but rather tha...

By Antonio Pangallo

Celebrating the customer frontlines for CX Day 2023

October 3 marks CX Day, an annual celebration by the Customer Experience Professionals Association (CXPA) of customer experience (CX) and the people that work day-in, day-out to create positive relati...