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Leonie Brown

Author Bio

Léonie Brown is an XM Scientist at Qualtrics, specialising in customer experience, research methodologies, and modernising the contact centre. She’s worked with 100s of brands to design, implement and optimise their CX programs, using her vast amounts of experience to help brands turn happy customers into higher revenue and lower churn.

Articles attributed to Leonie Brown

Call centers can be a delightful customer experience, not just a necessary evil

Customer experience (CX) is the last sustainable source of differentiation, according to Gartner. Having frontline employees who are engaged and motivated is essential to deliver on your CX goals - bu...

By Leonie Brown

Featured Posts

Global consumer trends to watch out for in 2024

AI-powered transformation, economic uncertainty, changing consumer behavior - there's a lot to unpack as organizations plan for 2024. Our Global Consumer Trends Report sheds light on the top consumer ...

By Moira Dorsey

The 4 market research trends redefining insights in 2024

3,000+ researchers. 14 countries. And 4 key market research trends shaping the new year. Welcome to the 2024 research trends: The year AI-fueled innovation takes research to new heights. Market res...

By Ali Henriques

The 5 employee experience trends redefining work in 2024

37,000 employees. 32 countries. 28 industries. And 5 workplace-defining trends. Say hello to the 2024 employee experience trends. In 2024, the world of work is changing yet again — but rather tha...

By Antonio Pangallo

Celebrating the customer frontlines for CX Day 2023

October 3 marks CX Day, an annual celebration by the Customer Experience Professionals Association (CXPA) of customer experience (CX) and the people that work day-in, day-out to create positive relati...