Luke Williams, is a Senior Vice President & Senior Principal XM Catalyst at Qualtrics’ XM Institute. Luke Williams is an award-winning CX practitioner and a researcher, speaker, and thought leader at Qualtrics.
Articles written by Luke Williams
In conversation with Matt Dixon: Use unstructured data to give your CX program the edge it needs
Unstructured data is becoming an increasingly important part of a successful listening program. Luke Williams, Qualtrics XM Institute was joined by Matt Dixon, Chief Product and Research Officer of...
Contact Centers: The Last Line of Defense
Originally published on Forbes.com 78% of consumers permanently change how they feel about a company based on a single interaction with the contact center, according to this Qualtrics study of 2,00...
New research finds employees are ready to return to pre-pandemic levels of business travel
In the months (and months) following March 2020, the pandemic put so many parts of life on hold. Out...
Boost productivity with the new Google Workspace Integration
The Qualtrics and Google Workspace integration enable customers to automatically send calendar invit...
7 ways to support your people’s mental health
To celebrate World Mental Health Day on October 10, we've teamed up with Mind Share Partners and Ser...