Luke Williams, is a Senior Vice President & Senior Principal XM Catalyst at Qualtrics’ XM Institute. Luke Williams is an award-winning CX practitioner and a researcher, speaker, and thought leader at Qualtrics.
Articles written by Luke Williams
In conversation with Matt Dixon: Use unstructured data to give your CX program the edge it needs
Unstructured data is becoming an increasingly important part of a successful listening program. Luke Williams, Qualtrics XM Institute was joined by Matt Dixon, Chief Product and Research Officer of...
Contact Centers: The Last Line of Defense
Originally published on Forbes.com 78% of consumers permanently change how they feel about a company based on a single interaction with the contact center, according to this Qualtrics study of 2,00...
Must-read customer experience books for 2023
It’s that time again – we’ve published our 2023 reading round-up for CX professionals looking ...
By Sarah Fisher
The best human resources (HR) books to read in 2023
The world of work is changing. Business leaders and HR professionals need to keep up with the new wa...
Global consumer trends to watch out for in 2023
Consumers demanded better experiences in 2022, and businesses that listened were able to find succes...