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Ross Lambert

Author Bio

Ross helps businesses across Asia Pacific and Japan tell the world about how they are closing experience gaps with Experience Management. He loves a great tech and business story, and has spent the last decade spreading the messages of some of the world’s biggest tech brands.

Articles written by Ross Lambert


Feedback is a gift - three stories of businesses pivoting their listening strategies with Qualtrics

One of the most important actions any business can take in response to challenges caused by the COVID-19 pandemic is to regularly listen to their customers and employees. Listening to people to und...

9min read


A lesson in growing brand trust during the COVID-19 crisis

Keeping your existing customers engaged - let alone reaching new ones - is one of the biggest challenges facing many brands in today’s uncertain times. Traditional engagement channels are limited, o...

5min read


How to improve the patient experience in a new era of healthcare

As healthcare providers rapidly shift to a new way of working during the COVID-19 outbreak, the patient experience has transformed overnight. In-person consults have been replaced by video conferen...

7min read


Remote Work Pulse in action: Keeping teams connected

In just 3 weeks we’ve seen more than 6,000 organizations launch more than 14,000 projects on our 10 XM Solutions to assist companies, governments, healthcare systems, and educational institutions mo...

8min read


Disruptive innovation: 4 times brands disrupted their own business models

Disruption is a big buzzword, especially in the world of tech. But what does it truly mean to be disruptive, and what’s the key to doing it well? We found that some of the best insights come from br...

13min read


Brand-building tips from Stance founder and CEO Jeff Kearl

 The answer to a single question can determine your brand’s success for years to come. “What is the nature of your business?” Your answer tells consumers how your brand is different to co...

5min read