Posts by Ross Lambert


Brand-building tips from Stance founder and CEO Jeff Kearl

 The answer to a single question can determine your brand’s success for years to come. “What is the nature of your business?” Your answer tells consumers how your brand is different to competitors. Of course you could compete on price – but saturated and competitive markets mean you would ultimately be in a race to […]

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Why popular culture matters when creating breakthrough brand experiences

Are your customers’ attention spans really getting shorter? New research suggests not. In fact, attention spans might just be getting longer, with more than half of respondents saying they can give a piece of content more attention today than they could a year ago. However, half also said they are more selective about the content […]

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