Posts by Ryan Smith


X4: The World’s Largest Experience Management Event

For organizations to stay competitive in today’s experience economy, it is essential that they consistently create unforgettable experiences. That means breaking down silos, closing gaps, and recognizing that the four core experiences of business — customer, employee, product and brand experience — are all inseparably connected. That is why we launched the Experience Management or […]

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Manage Every Experience That Matters: Why X-Data Is the New Imperative

Last month, I had one of the world’s largest insurance companies in our office. 2016 was a banner year for them. They had record earnings and stable growth, their stock was at an all-time high, and shareholders were thrilled with the company. But despite their success, they told me, “Ryan, we know someone is coming […]

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Evolutionary Changes in Market Research Technology

Technology is a beautiful thing, especially when it makes our lives easier. Technology helps us to be more informed, productive, and connected. When technology disrupts our life, that’s when we know that our world will be forever changed. Take the cellphone, the laptop or the tablet. All are technological innovations that have helped to transform […]

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