Ryan Smith is founder and executive chairman of Qualtrics, the leader in customer experience and creator of the experience management (XM) category. He has grown the company from a basement startup to one of the fastest-growing technology companies in the world, with 25 offices globally and more than 13,000 customers, including over 85 percent of the Fortune 100, and 99 of the top 100 business schools.
In the private market, Qualtrics raised $400M in funding from Accel, Sequoia, and Insight Venture Partners. Three days before the company was initially scheduled to go public, SAP announced its intent to acquire Qualtrics for $8B, which was the largest private enterprise software acquisition ever. In 2020, Qualtrics and SAP announced plans to take Qualtrics public as an independently operated company.
Ryan co-founded 5 For The Fight, the crowdfunding campaign to eradicate cancer by inviting everyone to give $5 for the fight against cancer by supporting groundbreaking cancer research. Ryan and his wife Ashley purchased the NBA’s Utah Jazz in 2020.
Articles written by Ryan Smith - Founder & Executive Chairman
Taking Experience Management to the World
This is a special moment for Qualtrics, our employees, customers, and partners. Today, Qualtrics becomes a publicly traded company under the ticker symbol ‘XM.’ We are grateful for everyone who ...
The Most Common Reasons Customer Experience Programs Fail
Most customer experience (CX programs) are positioned as strategic, but quickly veer away from business objectives and become simply about tracking CX metrics. Time passes slowly, data continues to mo...
Employee experience is part of our nation’s recovery
Along with the annual cherry blossoms that adorn the nation’s capital, we see many signs for much-...
By Sydney Heimbrock // PhD
5 must-read market research books for 2021
Our list of the top books for market researchers and business leaders is in! We searched high and lo...
Qualtrics announces XM/OS, the operating system for experience management
A little over a year ago, businesses were faced with making tough decisions about how to keep their ...
By Brad Anderson