Talia Quaadgras
Author Bio
Talia Quaadgras is a Research Program Manager for the Qualtrics XM Institute. They manage the team’s data-based research studies and associated reports based on these studies. Talia also supports the larger success of the XM Institute team by assisting with content creation, tracking team metrics and activity, and maintaining the Institute’s social media presence. Talia graduated from Northeastern University with a Bachelor of Arts in International Affairs and Economics.
Articles attributed to Talia Quaadgras
Best of XM Institute Content: Q3 2024
It’s been another whirlwind of a quarter for us, and we have some fantastic new Experience Management resources to show for it! So in this post, we’re highlighting our top long-time resources, the...
By Talia Quaadgras
The State of B2B Customer Experience Management, 2024
Building a successful customer experience (CX) program isn’t easy for any organization, however B2B (business-to-business) firms have a variety of extra complexities to contend with, including: ...
By Isabelle Zdatny, Talia Quaadgras
Best of XM Institute Content: Q2 2024
Happy Q3, or happy summer, for all those in the northern hemisphere! In this quarterly roundup, we’re sharing what’s hot in 2024 and what all of your Experience Management peers have been learning...
By Talia Quaadgras
Exploring Success, Effort, and Emotion for 23 Industries (2019-2023)
Every year, as part of our annual US consumer study of 10,000 consumers, we ask respondents to evaluate their recent interactions with hundreds of organizations across 20+ industries across the three ...
By Isabelle Zdatny, Talia Quaadgras
NPS Starts to Stabilize in the Wake of the Pandemic
Net Promoter Score(R) (NPS) is one of the most popular customer experience measurements, with 70% of CX programs using it as a core metric.1 So as part of our annual U.S. Consumer Study, we track the...
By Isabelle Zdatny, Talia Quaadgras
The State of the XM Profession, 2024
Experience Management (XM) professionals are excited about the future of the discipline, with nearly 80% of respondents saying they feel optimistic about the value of XM in 2024 and beyond. In this bl...
By Isabelle Zdatny, Talia Quaadgras
$3.7 Trillion of 2024 Global Sales are at Risk Due to Bad Customer Experiences
As part of our latest global consumer study, Qualtrics XM Institute asked over 28,000 people across 26 countries how they responded to their recent bad experience(s). We then calculated how their chan...
By Talia Quaadgras
The State of CX in the Retail Banking Industry
To understand how the quality of customers’ experiences varies across industries, XM Institute conducts annual large-scale U.S. consumer studies. As part of these studies, we ask respondents to rate...
By Isabelle Zdatny, Katie Johnson, Talia Quaadgras
The State of CX in the Health Insurance Industry, 2023
To understand how the quality of customers’ experiences varies across industries, XM Institute conducts annual large-scale U.S. consumer studies. As part of these studies, we ask respondents to rate...
By Isabelle Zdatny, Noah Gilbertson, Talia Quaadgras
Global Well-Being Declines from 2021
Last year, we shared our first-ever global Well-Being Index (WBi), an average of three measurements representing the percentage of adults (18 and older) who agree with these statements (see the method...
By Bruce Temkin, Talia Quaadgras
2022 U.S. Well-Being Fluctuates Across Age, Gender, and Ethnicity
XM Institute has been tracking the sentiment of U.S. consumers as part of our ongoing consumer studies for more than a decade. To understand the overall quality of life of the U.S. population, we crea...
By Moira Dorsey, Talia Quaadgras
2022 U.S. Net Promoter Score Drops from 2021 Recovery
Qualtrics XM Institute tracks Net Promoter Scores (NPS) in the U.S. across almost two dozen industries each year. We examined this year’s scores and compared them to last year’s. This year’s dat...
By Moira Dorsey, Talia Quaadgras
Experience Management Leaders’ Stock Price Outperformed Peers Through COVID
During the previous two years, we’ve seen organizations use their Experience Management (XM) capabilities to navigate the changing COVID environment. So we decided to examine the impact that XM has ...
By Bruce Temkin, Talia Quaadgras
Examining U.S. Optimism Across Gender and Age
For the first time, the XM Institute examined the optimism of the U.S. population. We analyzed responses from more than 9,000 U.S. consumers to develop the XM Institute Optimism Index. The Index is de...
By Bruce Temkin, Talia Quaadgras
U.S. Well-Being Increases for Everyone Except Hispanics
XM Institute has been tracking the sentiment of U.S. consumers as part of our ongoing consumer studies for more than a decade. To understand the overall quality of life of the U.S. population, we crea...
By Bruce Temkin, Talia Quaadgras