Terry Anderson

Author Bio

Terry Anderson is a Product XM Scientist focused on addressing challenges for businesses that deliver in-person experiences, be they retailers, grocers, banks, hotels, or destinations of any kind. She’s worked 29 of the Top 100 NRF Retailers. She has over ten years of experience in CX and advising on how best to design, implement, and manage end-to-end omnichannel listening programs.

Articles attributed to Terry Anderson

Seven Types of Data for Modern XM Programs

A Modern Experience Management (XM) program – whether that’s a customer experience (CX) or employee experience (EX) program – needs to be capable of coordinating and consolidating the collection...

By Isabelle Zdatny, Terry Anderson

Featured Posts

Orienting your XM program on impact: Insight tracking

Last year we launched the value chain framework – a guide to help Experience Management professionals connect their work to business outcomes. As highlighted in the guide, we see a number of areas w...

By Topher Mitchell

Breaking new ground in Experience Management at X4 London 2025

X4® London 2025 saw XM leaders from around the globe come together to experience inspirational keynotes, practical breakout sessions from the world’s biggest brands, and new innovations launched on...

By Rachad Davis

Closing the experience gap with journey metrics

Journeys are an essential lens for Experience Management (XM) professionals to understand what customers or employees experience when they are trying to accomplish goals with an organization. Journeys...

By Moira Dorsey, Talia Quaadgras

Banking on experience in the age of customer-centric financial services

At this year’s Qualtrics X4 Experience Summit, the future of banking played out, not in the form of dazzling product launches or economic forecasts, but in a rare and revealing discussion between tw...

By Dmitry Binkevich