XM Institute

Journeys are an essential lens for Experience Management (XM) professionals to understand what customers or employees experience when they are trying to accomplish goals with an organization. Journeys...

By Moira Dorsey, Talia Quaadgras

At this year’s Qualtrics X4 Experience Summit, the future of banking played out, not in the form of dazzling product launches or economic forecasts, but in a rare and revealing discussion between tw...

By Dmitry Binkevich

X4® Sydney 2025 saw XM leaders from around the globe come together to experience inspirational keynotes, practical breakout sessions from the world’s biggest brands, and new innovations launched on...

By Rachad Davis

The majority of US consumers (72%) say they would pay more for a premium experience when doing business with a company, according to new data from Qualtrics XM Institute. In particular, consumers are ...

By Lauren Braun