Biased data are bad data: How to think about question order
The order in which you ask questions can make a huge difference in your data. If you’re not careful, you can inadvertently anchor your respondents and bias your data. And no one wants that. A cla...
By Dave Vannette
5 Rules to Stop Employees from Gaming Your Feedback System
When an employee asks a customer to “give me a 10 on a survey or I’ll get fired,” can you really count on the accuracy of that customer’s rating? This may be an extreme example of “gaming f...
By Bruce Temkin
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