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A/B Testing Survey A/B Testing Survey

Survey Template

A/B Testing Survey

Quickly and easily compare two versions or options in a study.

Core Experience

Brand Experience

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A/B testing allows you to capture feedback on two alternative versions of something from your survey respondents, whether it’s a design, a headline, a color palette or a mock-up of your latest ad campaign.

As the name suggests, you can use the generic A/B testing survey for a wide range of possible applications. Whenever you need to know which version is preferable to your target audience, reach for this template.

Like all the best A/B testing tools, it’s simple, elegant and easy to use.

Companies can:

  1. Compete alternate versions of the survey subject against each other
  2. Collect responses from anyone with an internet connection via an easy-to-use web-based platform
  3. Review and analyze your results anytime, anywhere with user-friendly dashboards
  4. Generate professionally polished reports at the click of a button – no need for a separate AB testing report template

Outcomes Delivered

  1. A low-effort, low-friction experience for your respondents
  2. High-quality data thanks to an expert-designed survey flow
  3. The customer insights you need to drive results for your business

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Three Easy Steps

  1. Sign up for a free account
  2. Select and customize the survey template
  3. Distribute your survey and begin analyzing results

What You Get

Expert-built Survey

An expert-built survey template preloaded with the right questions to help you save time and get results faster.

  • Ph.D. designed methodology
  • Prebuilt logic and survey structure
  • Automated workflow

Access to Dozens of Templates

Creating a Qualtrics account instantly gives you access to 50+ survey templates that you can begin distributing right away.

We make it easy to do things like:

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