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Turn customer text comments from Qualtrics into decision-ready insights with Adoreboard’s Emotion AI platform Emotics, and quantify the drivers of customer emotions from NPS data for better business outcomes.

Core Experience

Customer Experience

Created By


By Adoreboard

Discover the ‘why’ from customer text comments and gain an 80% increase in speed to insight when customers provide experience feedback via a Qualtrics survey.

Automatically analyze text data from open-text responses from Qualtrics to unlock insights by the themes driving customer emotional intensity to improve NPS.

Outcomes Delivered

  • Increase speed to insight by 80% by replacing manual analysis of qualitative data
  • Drive action from NPS by prioritizing actions based on customer emotional intensity
  • Map customer journey pain points by driving insights beyond binary measures like sentiment analysis

Category Tags

Example: Measure and Action Drivers of Customer Emotion

Drive action from NPS data by analyzing customer text comments from Qualtrics response data to prioritize decisions based on customer emotional intensity.

Example: Map customer journey to identify pain points

Understand the key pain points across the customer journey by understanding the triggers for customer emotions making NPS data more actionable.

Solution Details

Required License: Qualtrics Developer Tool / API license

If you’re an existing Qualtrics customer, contact your Account Executive. If you do not know your Account Executive, please request a demo above.

Already have the integration and are looking for help? Then visit Adoreboard’s support at Adoreboard is responsible for support of the integration with Qualtrics.

Demo video:

Adoreboard case study with Healthscope:



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