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Prioritize your highest-impact digital experience improvements with FullStory + Qualtrics

Core Experience

Customer Experience

Created By


By FullStory

Combine quantitative and qualitative data for comprehensive understanding to perfect your digital experience. Leverage both behavioral data and customer feedback to prioritize your highest-impact problems and solutions.

With the FullStory and Qualtrics integration, you can seamlessly reconcile qualitative customer feedback with digital experience intelligence to understand and take action on pressing issues and opportunities, greatly improving your customer experience.

Outcomes Delivered

  • Find where a user left specific feedback and get a full view of their experience
  • Detect how your experience metrics correlate with conversion rates
  • Get notifications for negative feedback and instantly get more context about the user’s experience

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The Challenge

In order to drive meaningful growth, product, engineering, and UX teams need to understand the impact that problematic digital experiences have on their bottom line. Brands must understand and empathize with their users to effectively improve experiences—before they look to the competition.

The Solution

FullStory and Qualtrics work together to quantify the impact of digital experience on conversion rates, empowering you to prioritize the most important problems and find effective solutions. Combining quantitative and qualitative data, the two platforms help contextualize what happens before, during, and after a user leaves feedback so that you can pinpoint the right remedy for any issue.

Solution Details

Required License: Qualtrics Developer Tool / API license

If you’re an existing Qualtrics customer, contact your Account Executive. If you do not know your Account Executive, please request a demo above.

Already have the integration and looking for help? Then visit FullStory’s support here or email support FullStory is responsible for support of the integration with Qualtrics.



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