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Take action on your Experience Data (X-data) captured in Qualtrics by connecting to your Operational Data (O-data) in ServiceNow.

Core Experience

Customer Experience

Created By


By Qualtrics

Seamlessly send and update data in ServiceNow with Qualtrics. Create and update incidents, problems, tickets or change requests from Qualtrics, which automatically triggers data to ServiceNow upon survey completion.

Close the loop when customers provide feedback through Qualtrics and enable your customer service team to take action quickly to resolve any issues.

Outcomes Delivered

  • Improve incident flow by automatically populating and updating tickets based on Qualtrics survey data
  • Deliver an improved customer service experience by turning survey responses into actions quickly
  • Get deeper insights into the customer experiences and identify areas to improve

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Turn Qualtrics responses into tickets in ServiceNow

Optimize incident flow by automatically triggering new incidents or updating records in ServiceNow with Qualtrics response data.

Trigger a Workflow from a ServiceNow Event 

Distribute Qualtrics surveys to get real-time feedback.

Solution Details

Required License: Research Core 3+, Customer Experience 1+ or Employee Experience 1+

The integration is an add-on feature not included in the standard Qualtrics license. If you’re an existing Qualtrics customer, contact your Account Executive. If you do not know your Account Executive, please request a demo above.



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