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Contributing to the greater good: Paco, Senior Director UX

I believe in contributing to the greater good. Every job I've taken for the past 10 years has been about how to make a positive difference in the world.

Qualtrics, in some ways, is the ultimate company for that purpose. We help every company make experiences better for their customers. It's a bit meta, but making the tools that make the world a better place is the best job I can think of for me.

What attracted you to Qualtrics in the first place?

The opportunity to work with Julie Larson Green.

What was the turning point where you knew you 'had to have the job' at Qualtrics?

After meeting Ryan and the product leadership team. I realized this opportunity was very rare, in their support for UX and what they were setting out to build. It has not disappointed as we're well on track to deliver on what we set out to do.

What does your day look like?

I spend a lot of time with the team and talking about our work. The team has grown tremendously in the past 2.5 years, and now we have the right people in the right roles, we have a solid process and tools, and we've set our focus on delivering a world-class product. On a daily basis, it's about reviewing work and collaborating to keep pushing to make things better.

What is your favorite part of your role?

My favorite part is the team we've built. Super talented designers, researchers, and data scientists, but most importantly really good people that care and look out for each other.

Can you tell us your story of moving to Seattle?

I'm originally from Argentina but moved around a lot. The latest moves took us from Los Angeles to San Francisco, and finally to Seattle. Always heading north. We now live on Bainbridge Island and couldn't be happier, although it was sunnier in LA. ;-)

Any tips for someone who is considering a role at Qualtrics or advice for someone looking to get into a career like yours?

Enterprise design is an incredible challenge. Deep problems that aren't easy, but they’re super interesting and rewarding.

What's a favorite moment/memory of your time at Qualtrics so far? Or an impactful moment?

X4 2019 was amazing and also super wild. We worked day and night for weeks, but in the end, it was an incredible show. Getting to see Obama at the event was a highlight.

How have you become involved in the community at Qualtrics? What has that meant to you?

The UX team pushes hard for diversity, equity, and inclusion in everything we do, whether it's recruiting practices, inclusive designs, or any other way we can get involved.

How do you feel you've been able to apply what you studied at school to your career?

Well, yes. When I went to school, a long time ago, we didn't learn the type of design we do now. I've had to learn from experience. From school, I learned to think big, push the boundaries of design solutions, and obsess about every little detail. You have to have both to have any hope of doing great design.

Qualtrics is growing, and if you're ready to find your "why" at a place like this, you can explore our open opportunities at any time by visiting our career page or by joining our talent community.

Paco Viñoly is an alumnus of Carnegie Mellon University, Art Center College of Design, and started his career at Lot21. Paco is originally from Argentina but attended 11 different schools (in 4 countries) during his education.

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Qualtrics Life

Qualtrics Life is nothing more or less than a collection of the stories, experiences, and voices of the people of Qualtrics.

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