Posts by Campbell George


How Cortana got her name (and why it matters)

The best product names are instantly memorable, self-explanatory, enjoyable to say and hear, and, most importantly make a good impression of what they represent. Remember Hydrox? The original creme-filled chocolate sandwich cookie? Probably not. Though it entered the market in 1908 (four years before Oreo made its debut), the folks behind Hydrox failed to understand […]

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5 steps to get executive buy in for EX (and CX) programs

If you’re reading this, you no doubt know the value of providing good experiences for the customers and employees of your company alike. You’re likely also aware that while the Venn diagram of what creates a good experience for both employees and customers isn’t completely a circle, there are several common points. From the essential […]

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10 videos all employee experience professionals should watch

A business’s success begins and end with its employees. As they are the ones who shape customer and therefore brand experience, taking care of employees means taking care of the company. Employees are not only your most important customers but your best recruiters as well. When they tell their friends why they love working at […]

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4 ways CX & EX have more in common than you think

When companies devote more effort to improving the experiences had by customers and employees, the results speak for themselves. 84% of organizations that prioritize CX report an increase in revenue. As EX is the key to employee engagement, companies with high engagement report bringing in 2.5x more revenue than companies with low engagement. The more […]

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10 videos all customer experience professionals should watch

Whether you choose to learn from the wisdom of market legends, your own experience (and maybe a few mistakes along the way), requests from customers, or the successes of others, remember that there’s no one key to success in CX. Here’s our selection of the best videos out there where some of the leading innovators […]

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10 must-read books in employee experience

We’ve all heard of those companies that are just amazing to work at. Or the managers that make such an impact on their teams they inspire them to go above and beyond and deliver incredible results for their company. Often the secrets of their success aren’t exactly secret – there are countless books detailing the […]

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10 Must-Read Books in Customer Experience

If you’re looking for CX inspiration or for tales of success from some of the leaders in the field, then look no further than our 10 must-reads for any customer experience professional. As the profession has matured over the last decade, more and more experts have come to the fore to offer their opinions, advice […]

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18 Employee Experience Stats to Know in 2018

The most successful companies understand that in order to deliver amazing products and customer experiences, it all starts at home – with the employee experience.  There’s a wealth of research out there to show how improvements in the employee experience impact every part of the business. So how are companies currently stacking up? Check out […]

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What new grads should look for in an employee experience

Nine to five. Fifty weeks a year. Forty five years plus. That’s a lot of time. We spend so much time at work, it’s certainly worth spending it well. The Employee Experience means everything. If it’s bad, people don’t perform at their best, or they want to leave. If it’s good, employees understand what’s expected of […]

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