Emily Geisen in a Senior Experience Management Scientist at Qualtrics, focused on improving data quality and reducing respondent burden.
Articles written by Emily Geisen
Improve data quality by using a commitment request instead of attention checks
Attention checks are a common method researchers use to catch unmotivated respondents who may harm data quality by not reading questions carefully, speeding through surveys, skipping questions, answer...
Why cognitive testing reaps ROI for market researchers
Originally published on Quirks.com Imagine that the local dairy farmers in your area want to know how much milk people drink in a week. So they send out a questionnaire that asks, “In a typical d...
The 4-step process to improve usability of web surveys
Originally published on Greenbook.org Are your surveys designed to be invisible? They should be - the less a respondent has to think about your survey, the more likely they are to complete it. Here...
How to reduce bias in research design with cognitive testing
Eliminating bias in study questions, especially when we are not aware of it, is challenging but essential. Why? Biased questions lead to inconsistent data, offensive questions, lower response rates an...
Tips for measuring behavioral frequency
We often need to measure the frequency of behaviors such as how often someone goes grocery shopping, how many appliances someone has purchased in the past year, or how many times someone has gone to t...
How to Ask Sensitive Survey Questions
Ideally, we could avoid asking respondents about sensitive topics that may make them feel embarrassed or uncomfortable. In certain situations, though, asking sensitive questions is necessary to get th...
The inequity of well-being at work: how organizations can take action
Well-being in traditionally marginalized groups can look different due to their unique lived experie...
Women in the workplace are most at risk for burnout and attrition
Organizations must address burnout and improve well-being for all employees, but especially for thos...
Is there any point to dress codes at work?
Key points: There is little to no scientific evidence that ties how we dress at work to perform...
By Sarah Marrs