Skip to main content

Emily Geisen

Author Bio

Emily Geisen in a Senior Experience Management Scientist at Qualtrics, focused on improving data quality and reducing respondent burden.

Articles written by Emily Geisen


Why cognitive testing reaps ROI for market researchers

Originally published on Quirks.com Imagine that the local dairy farmers in your area want to know how much milk people drink in a week. So they send out a questionnaire that asks, “In a typical d...

11min read


The 4-step process to improve usability of web surveys

Originally published on Greenbook.org Are your surveys designed to be invisible? They should be - the less a respondent has to think about your survey, the more likely they are to complete it. Here...

8min read


How to reduce bias in research design with cognitive testing

Eliminating bias in study questions, especially when we are not aware of it, is challenging but essential. Why? Biased questions lead to inconsistent data, offensive questions, lower response rates an...

5min read


Tips for measuring behavioral frequency

We often need to measure the frequency of behaviors such as how often someone goes grocery shopping, how many appliances someone has purchased in the past year, or how many times someone has gone to t...

9min read


Social distancing in market research: Pivoting in-person methodologies

As public health authorities urge citizens to follow social distancing guidelines - or implement even more stringent measures - many market researchers are pausing or delaying in-person data collectio...

9min read


How to Ask Sensitive Survey Questions

Ideally, we could avoid asking respondents about sensitive topics that may make them feel embarrassed or uncomfortable. In certain situations, though, asking sensitive questions is necessary to get th...

13min read