Emily Geisen in a Senior Experience Management Scientist at Qualtrics, focused on improving data quality and reducing respondent burden.
Articles written by Emily Geisen
Tips for measuring behavioral frequency
We often need to measure the frequency of behaviors such as how often someone goes grocery shopping, how many appliances someone has purchased in the past year, or how many times someone has gone to t...
9 min read
5 Tips to improve the clarity of your survey questions
If you want high-quality data from your research project, it’s vital that people understand and are comfortable responding to your surveys. Find out how to improve the clarity of the questions you a...
8 min read
Social distancing in market research: Pivoting in-person methodologies
As public health authorities urge citizens to follow social distancing guidelines - or implement even more stringent measures - many market researchers are pausing or delaying in-person data collectio...
9 min read
How to Ask Sensitive Survey Questions
Ideally, we could avoid asking respondents about sensitive topics that may make them feel embarrassed or uncomfortable. In certain situations, though, asking sensitive questions is necessary to get th...
13 min read
How the City of Houston Health Department is using technology to speed essential contact tracing
In Texas, the state’s largest city is carefully getting back to business. And the responsibility f...
By Ben Rogers
Five XM practices for accelerating your digital transformation
As companies across industries face unique challenges from the pandemic, there’s a common theme in...
By Juliana Holterhaus
Fostering belonging through workforce diversity and inclusion
Is your company fully leaning into workplace diversity and inclusion? It not only creates a sense of...
By Amanda Wowk