Emily Geisen in a Senior Experience Management Scientist at Qualtrics, focused on improving data quality and reducing respondent burden.
Articles written by Emily Geisen
How to reduce bias in research design with cognitive testing
Eliminating bias in study questions, especially when we are not aware of it, is challenging but essential. Why? Biased questions lead to inconsistent data, offensive questions, lower response rates an...
Tips for measuring behavioral frequency
We often need to measure the frequency of behaviors such as how often someone goes grocery shopping, how many appliances someone has purchased in the past year, or how many times someone has gone to t...
5 Tips to improve the clarity of your survey questions
If you want high-quality data from your research project, it’s vital that people understand and are comfortable responding to your surveys. Find out how to improve the clarity of the questions you a...
Social distancing in market research: Pivoting in-person methodologies
As public health authorities urge citizens to follow social distancing guidelines - or implement even more stringent measures - many market researchers are pausing or delaying in-person data collectio...
How to Ask Sensitive Survey Questions
Ideally, we could avoid asking respondents about sensitive topics that may make them feel embarrassed or uncomfortable. In certain situations, though, asking sensitive questions is necessary to get th...
3 steps every organization can take to boost employee well-being
Well-being is an essential part of the employee experience. Here’s how to support your people and ...
By Lindsay Johnson - Ph.D.
Qualtrics CXO Julie Larson-Green: 'I was putting a box around what I was capable of’
As part of our Breakthrough Builders podcast series, our Head of Brand Strategy, Jesse Purewal chats...
By James Wadsworth
Messaging: How governments can turn vaccines into vaccinations
The world is preparing to execute the largest vaccine distribution in history to combat COVID-19—n...