Emily Geisen in a Senior Experience Management Scientist at Qualtrics, focused on improving data quality and reducing respondent burden.
Articles written by Emily Geisen
Tips for measuring behavioral frequency
We often need to measure the frequency of behaviors such as how often someone goes grocery shopping, how many appliances someone has purchased in the past year, or how many times someone has gone to t...
9 min read
5 Tips to improve the clarity of your survey questions
If you want high-quality data from your research project, it’s vital that people understand and are comfortable responding to your surveys. Find out how to improve the clarity of the questions you a...
8 min read
Social distancing in market research: Pivoting in-person methodologies
As public health authorities urge citizens to follow social distancing guidelines - or implement even more stringent measures - many market researchers are pausing or delaying in-person data collectio...
9 min read
How to Ask Sensitive Survey Questions
Ideally, we could avoid asking respondents about sensitive topics that may make them feel embarrassed or uncomfortable. In certain situations, though, asking sensitive questions is necessary to get th...
13 min read
Preparing your brand for a holiday season like no other
Right now, as brands plan for the holiday season they find themselves at a crossroads, determined no...
By Harry Gough
How to support your employees’ mental health during the ‘Fall reset’
More than 6 months (and counting) into the thick of the pandemic employers and leaders are facing a ...
By Catherine Thurtle
Study: COVID-19 offers us the chance to improve employee experience and create the ‘new better.’ Here’s how.
Employees across all industries are facing experience gaps at work. And during the pandemic, issues ...
By Liesl Nielsen