Emily Geisen in a Senior Experience Management Scientist at Qualtrics, focused on improving data quality and reducing respondent burden.
Articles written by Emily Geisen
Why cognitive testing reaps ROI for market researchers
Originally published on Quirks.com Imagine that the local dairy farmers in your area want to know how much milk people drink in a week. So they send out a questionnaire that asks, “In a typical d...
The 4-step process to improve usability of web surveys
Originally published on Greenbook.org Are your surveys designed to be invisible? They should be - the less a respondent has to think about your survey, the more likely they are to complete it. Here...
How to reduce bias in research design with cognitive testing
Eliminating bias in study questions, especially when we are not aware of it, is challenging but essential. Why? Biased questions lead to inconsistent data, offensive questions, lower response rates an...
Tips for measuring behavioral frequency
We often need to measure the frequency of behaviors such as how often someone goes grocery shopping, how many appliances someone has purchased in the past year, or how many times someone has gone to t...
5 Tips to improve the clarity of your survey questions
If you want high-quality data from your research project, it’s vital that people understand and are comfortable responding to your surveys. Find out how to improve the clarity of the questions you a...
Social distancing in market research: Pivoting in-person methodologies
As public health authorities urge citizens to follow social distancing guidelines - or implement even more stringent measures - many market researchers are pausing or delaying in-person data collectio...
How to Ask Sensitive Survey Questions
Ideally, we could avoid asking respondents about sensitive topics that may make them feel embarrassed or uncomfortable. In certain situations, though, asking sensitive questions is necessary to get th...
Qualtrics Acquires Usermind, a Next-Generation Experience Orchestration Platform
Today, we’re excited to share that we have acquired Usermind, a next-generation experience orchest...
By Brad Anderson
Introducing Ctrl+B: A bold new series with breakthrough tech leaders
Welcome to our new video series Ctrl+B, where I’ll be speaking to CIOs and technology leaders from...
By Brad Anderson
Listening, understanding, and taking action for change
Today we’re publishing our DEI report, as part of our ongoing commitment to transparency. Qualt...
By Farren Roper