Moira Dorsey is an XM Catalyst at the Qualtrics XM Institute. During her 20 years as an experience management researcher, advisor, and speaker, Moira has coached scores of leaders on how to find the sweet spot where customer needs, employee experience, business goals, and operations combine to produce great experiences that drive growth.
Prior to joining the XM Institute, Moira was a VP at Forrester Research where she built a track record of delivering business results with a pragmatic, customer-centric approach. As head of Forrester’s customer experience research and advisory practice, she developed high-performance teams and led the CX product portfolio to double-digit growth. During her tenure at Forrester Moira also led Forrester’s first client experience improvement program, authored and edited more than 100 reports on topics like the future of customer experience, measurement best practices, and the roles emerging technologies play in shaping consumer behaviors. Moira’s reports were among the top-read by clients. A frequent speaker, she has also hosted, planned and developed dozens of events. Moira holds a BA in Political Science from Wellesley College.
Reimagining school: the ‘ongoing new normal’
Education leaders must do something they have never done before – safely teach and care for childr...
By Byron Adams
Your people and the future of work: How to help them thrive
Helping your employees to thrive during this time is challenging, but it’s essential for the long-...
By Catherine Thurtle
Most people aren’t ready to go back to the office yet, but they’re feeling more confident returning to normal life
More than 60% of workers say they’d feel uncomfortable returning to a workplace right now Three...
By Liesl Nielsen