Zig Serafin is the Chief Executive Officer of Qualtrics. Zig joined Qualtrics as Chief Operating Officer in 2016 and was instrumental in the development and launch of the Qualtrics Experience Management Platform. Zig has led the rapid growth of Qualtrics to over 13,000 customers and was a leader in SAP’s 2019 acquisition of Qualtrics for $8B, the largest private enterprise software acquisition ever at the time.
Zig was previously Corporate Vice President at Microsoft and led its multi-billion dollar enterprise collaboration services business that became Microsoft Teams.
In his 17-year career at Microsoft, Zig served as Corporate Vice President of program management and design for Microsoft’s services in anticipatory computing, speech/audio/vision processing, location/language understanding, and geospatial data, leading the teams that developed Microsoft’s artificial intelligence platform, Cortana. Prior to that, Zig was President and General Manager of Microsoft’s Tellme Networks.
Articles attributed to Zig Serafin - CEO
Qualtrics Acquires Clarabridge, the Industry Leader in Omnichannel Conversational Analytics
UPDATE, October 1, 2021: We have closed our acquisition of Clarabridge, bringing the industry leader in omnichannel conversational analytics to the world’s #1 experience management platform. Read mo...
By Zig Serafin - CEO
Transforming the work experience at Qualtrics
"The pandemic is unpredictable and because of that we no longer have a target return date. We will evaluate the situation closely and be transparent with updates on what we are thinking, giving employ...
By Zig Serafin - CEO
Taking Experience Management to the World
This is a special moment for Qualtrics, our employees, customers, and partners. Today, Qualtrics becomes a publicly traded company under the ticker symbol ‘XM.’ We are grateful for everyone who ...
By Ryan Smith - Founder & Executive Chairman, Zig Serafin - CEO
To be a change maker in CX, focus on business outcomes
Customer experience is good for business. You believe that, and so does your leadership team. Unfortunately, many CX programs still have a difficult time getting headcount and resources. Leadership gi...
By Jim Tincher, Topher Mitchell
Consumer trends to watch out for in 2024
AI-powered transformation, economic uncertainty, changing consumer behavior - there's a lot to unpack as organizations plan for 2024. Our Global Consumer Trends Report sheds light on the top consumer ...
By Moira Dorsey
The 4 market research trends redefining insights in 2024
3,000+ researchers. 14 countries. And 4 key market research trends shaping the new year. Welcome to the 2024 research trends: The year AI-fueled innovation takes research to new heights. Market res...
By Ali Henriques