Zig Serafin is the Chief Executive Officer of Qualtrics. Zig joined Qualtrics as Chief Operating Officer in 2016 and was instrumental in the development and launch of the Qualtrics Experience Management Platform. Zig has led the rapid growth of Qualtrics to over 13,000 customers and was a leader in SAP’s 2019 acquisition of Qualtrics for $8B, the largest private enterprise software acquisition ever at the time.
Zig was previously Corporate Vice President at Microsoft and led its multi-billion dollar enterprise collaboration services business that became Microsoft Teams.
In his 17-year career at Microsoft, Zig served as Corporate Vice President of program management and design for Microsoft’s services in anticipatory computing, speech/audio/vision processing, location/language understanding, and geospatial data, leading the teams that developed Microsoft’s artificial intelligence platform, Cortana. Prior to that, Zig was President and General Manager of Microsoft’s Tellme Networks.
Articles written by Zig Serafin - CEO
Transforming the work experience at Qualtrics
This past year our kitchens became conference rooms, bedrooms became classrooms, and all of us had to throw out the playbook on how—and where—we do our work. At Qualtrics, when the pandemic sent e...
WorkDifferent 2021: Design the experiences people want next
The past 12 months have changed everything about the way we work, the way we buy, and the way we interact with the brands. As we look forward to what comes next, it’s clear we’re not going back. ...
Taking Experience Management to the World
This is a special moment for Qualtrics, our employees, customers, and partners. Today, Qualtrics becomes a publicly traded company under the ticker symbol ‘XM.’ We are grateful for everyone who ...
Qualtrics Response to COVID-19
Our hearts go out to everyone impacted by the circumstances surrounding coronavirus (COVID-19). To ensure the health and safety of our teams as well as the communities in which we work and live, Qualt...
The future of work will be defined by flexibility, mental health resources and leadership opportunities for women
The pandemic has been hard enough on working parents, who have adjusted and readjusted to daycare cl...
Qualtrics Acquires Usermind, a Next-Generation Experience Orchestration Platform
Today, we’re excited to share that we have acquired Usermind, a next-generation experience orchest...
By Brad Anderson
Introducing Ctrl+B: A bold new series with breakthrough tech leaders
Welcome to our new video series Ctrl+B, where I’ll be speaking to CIOs and technology leaders from...
By Brad Anderson