Zig Serafin is the Chief Executive Officer of Qualtrics. Zig joined Qualtrics as Chief Operating Officer in 2016 and was instrumental in the development and launch of the Qualtrics Experience Management Platform. Zig has led the rapid growth of Qualtrics to over 13,000 customers and was a leader in SAP’s 2019 acquisition of Qualtrics for $8B, the largest private enterprise software acquisition ever at the time.
Zig was previously Corporate Vice President at Microsoft and led its multi-billion dollar enterprise collaboration services business that became Microsoft Teams.
In his 17-year career at Microsoft, Zig served as Corporate Vice President of program management and design for Microsoft’s services in anticipatory computing, speech/audio/vision processing, location/language understanding, and geospatial data, leading the teams that developed Microsoft’s artificial intelligence platform, Cortana. Prior to that, Zig was President and General Manager of Microsoft’s Tellme Networks.
Articles written by Zig Serafin - CEO
Taking Experience Management to the World
This is a special moment for Qualtrics, our employees, customers, and partners. Today, Qualtrics becomes a publicly traded company under the ticker symbol ‘XM.’ We are grateful for everyone who ...
Qualtrics Response to COVID-19
Our hearts go out to everyone impacted by the circumstances surrounding coronavirus (COVID-19). To ensure the health and safety of our teams as well as the communities in which we work and live, Qualt...
Messaging: How governments can turn vaccines into vaccinations
The world is in the middle of executing the largest vaccine distribution in history to combat COVID-...
Build vaccination trust with a resident-centric approach
The scientific community has done an amazing job of accelerating the creation and testing of very ef...
By Bruce Temkin, Sara Laskey
How the Atlanta Hawks bet on experience — and safely opened Georgia’s largest voting precinct
Originally published on Forbes.com Almost one year has passed since the sports world went dark ov...