Make the Investment or Not? A Case Study Using Regression-Based Driver Analysis
We often find organizations wondering how to use their data to make better decisions. One of the tools that we frequently recommend is regression-based driver analysis. This approach helps to ident...
By Carol Haney, Elizabeth Dean
What Do Job Candidates Really Want? Good Managers!
Having worked with dozens of talent acquisition teams across the globe, we can attest that this is the million-dollar question! But for many talent acquisition professionals, the answer feels elusive....
By Benjamin Granger
Modern XM Requires Less Fragmentation and More Alignment
XM Institute has discussed how organizations will need to modernize their Experience Management (XM) efforts in order to fully master the capabilities of continuously learning, propagating insights, a...
By Aimee Lucas
Tapping Into Five Types of Digital X-Data Collection Mechanisms
Digital interactions are the backbone of people’s relationships with many organizations. Whether it’s through a website, mobile app, social channel, or company portal, these channels are often the...
By Isabelle Zdatny, Juliana Holterhaus
Stop Writing Surveys and Start Designing a Fake Report
In our work helping organizations develop their Experience Management (XM) programs, we find that they often want to jump in and start writing surveys. And that makes sense, right, you have to collect...
By Carol Haney, Elizabeth Dean
Take Employee Listening to the Next Level with Unstructured Listening
In order for organizations to continuously learn and improve the experiences they deliver to their employees, EX professionals must continuously refine and expand their measurement of experience (X) ...
By Benjamin Granger, Dr. Vanessa Kowollik
Goodbye Static Brands. Introducing Modern Brand Experience Management
In an increasingly fluid environment, which most organizations are facing, maintaining a strategic focus on a brand’s promise is even more important than ever. But brand management can no longer be ...
By Bruce Temkin
What You Need to Know: Critical Areas of Expertise for XM Professionals
As the discipline of experience management (XM) becomes an integral part of more and more organizations’ strategies, the importance of knowledgeable, skilled XM professionals also rises. These inter...
By Aimee Lucas
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