Breaking new ground in Experience Management at X4 London 2025
X4® London 2025 saw XM leaders from around the globe come together to experience inspirational keynotes, practical breakout sessions from the world’s biggest brands, and new innovations launched on...
By Rachad Davis
Closing the experience gap with journey metrics
Journeys are an essential lens for Experience Management (XM) professionals to understand what customers or employees experience when they are trying to accomplish goals with an organization. Journeys...
By Moira Dorsey, Talia Quaadgras
Banking on experience in the age of customer-centric financial services
At this year’s Qualtrics X4 Experience Summit, the future of banking played out, not in the form of dazzling product launches or economic forecasts, but in a rare and revealing discussion between tw...
By Dmitry Binkevich
X4 Sydney 2025: Building authentic connections in an AI world
X4® Sydney 2025 saw XM leaders from around the globe come together to experience inspirational keynotes, practical breakout sessions from the world’s biggest brands, and new innovations launched on...
By Rachad Davis
Three-quarters of customers would pay more for a premium experience
The majority of US consumers (72%) say they would pay more for a premium experience when doing business with a company, according to new data from Qualtrics XM Institute. In particular, consumers are ...
By Lauren Braun
Qualtrics named a Leader in The Forrester Wave™: Employee Experience Management Platforms, Q2 2025
The Forrester Wave™: Employee Experience Management Platforms, Q2 2025 has named Qualtrics a Leader. In this report, Forrester analyzes and ranks platforms based on current offerings, strategy, a...
By Qualtrics
Real-world use cases on using AI to scale up research and drive action
The content below is based on sessions from the Qualtrics X4 2025 Summit, featuring leaders from Booking.com, Google, and Google Labs. As AI rapidly transforms strategy and research by equipping te...
By Ali Henriques
The Power of Nurses: Celebrating National Nurses Week
Nurses Week is a powerful reminder of the extraordinary contributions that nurses make to the health and well-being of individuals, families, and communities. The week culminates on May 12 — the bir...
By Denise Venditti
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