Qualtrics named a Leader in The Forrester Wave™: Employee Experience Management Platforms, Q2 2025

The Forrester Wave™: Employee Experience Management Platforms, Q2 2025 has named Qualtrics a Leader.

In this report, Forrester analyzes and ranks platforms based on current offerings, strategy, and customer feedback.

The right EX platform can transform employee experience

The right platform can make a world of difference when it comes to employee experience. From onboarding to career growth, listening to and acting on employee feedback is key for companies that want to create a strong, engaged workforce.

Today’s EX platforms are leveraging AI to transform how organizations understand and respond to employee feedback. Tools that stay on top of new innovations help companies not just listen, but also connect that feedback to business outcomes, turning insights into action.

When choosing the right EX platform, it’s important to partner with a provider that offers a holistic and customizable solution with powerful analytics. The platform should help organizations understand employee feedback clearly and take meaningful action to improve the employee experience.

According to the Forrester report, here are some of the attributes that position Qualtrics as a leader in the employee experience management sector.

• “Qualtrics’ EX strategy centers on continuous listening to employees throughout their employment, capturing feedback during critical moments to enhance engagement and retention.”
• “Qualtrics’ strengths come from a rich set of surveying capabilities with myriad targeting, deployment, and triggering options.”
• “Qualtrics uses AI to analyze comments and to look for trends, such as attrition risk, while offering recommendations.”

Our multi-channel passive listening technology further allows businesses to collect feedback seamlessly from various touchpoints, continuously listen to employees without interrupting their work. This ensures we capture a holistic view of the employee experience at all times.

Our platform empowers organizations to link employee satisfaction, retention, and productivity to measurable results, providing actionable data to drive performance and improve talent retention.

Raising the standard in employee experience

At Qualtrics, we are constantly pushing the boundaries to improve our platform and set new industry standards. Our goal is to empower companies to deliver exceptional experiences across every touchpoint, whether for employees or customers, all in one unified platform. By continuously innovating and integrating cutting-edge technologies, we ensure businesses have the tools they need to stay ahead and create meaningful, impactful experiences that drive success.