Market Research

2020’s top market research conferences in Europe

Your 3-minute preview of the most inspiring market research conferences in Europe this year.

Modern marketing is closely connected to the world of data and technology, and as the tech industry evolves at breakneck speed, marketers are offered an ever-growing array of tools and techniques to hone their craft and better understand their audiences.

Why attend a market research or marketing conference?

A marketing or market research conference is a chance to hear about the latest trends and breaking developments, and hear case studies from leaders in the field. It also provides marketers with a chance to network with colleagues, share marketing strategies, and cross-pollinate ideas.

For many marketers, a marketing summit is also a sales opportunity. Workshops and networking sessions can act as a springboard for new business relationship between marketing technology suppliers and large companies, or help forge mentorships between growth marketing leaders and new entrepreneurs.

Here are some of the most exciting marketing conferences coming up around Europe during 2020.

X4 London 2020

Date: 22 April

Location: The Intercontinental, O2, London

Cost: Free

Who should attend: Marketers, market researchers, brand managers, and anyone with an interest in how experiences drive business success.

Description: The London edition of Qualtrics’ flagship event. Expect inspiring keynotes from the biggest names in marketing research and experience data, plus breakout sessions, live entertainment, and plenty of opportunities to network.

Top speakers: TBC. Last year’s keynotes included business leaders from Barclays, Disney Institute, and Allianz, Bruce Temkin of the Qualtrics XM Institute, and explorer Sir Ranulph Fiennes.


Date: January 27 - 31

Location: Galyatető, Hungary

Cost: €1,250

Who should attend: Those who love to combine creative thinking with data science, and who enjoy fireside evenings and snowy scenery.

Description: A week-long celebration of digital marketing and measurement, held in a mountain-top hotel and conference center. The event features tech and analytics leaders exploring advanced topics in data ethics, analytics, and digital marketing strategy.

Top speakers:

  • Frédéric Serval, LEGO Group, Denmark
  • Gary Ullyes, Google, Switzerland
  • Tim Wilson, Search Discovery, USA

SAP Innovation X London

Date: 12 March

Location: Printworks, London

Cost: Free

Who should attend: Anyone interested in making their business a leader in the experience economy.

Description: The one-day event features speakers, networking, and discussion opportunities for marketers and customer experience experts. It focuses on the importance of making connections, establishing purpose and driving positive change within organizations.

Top speakers: TBC. Last year’s speakers included experts from Accenture, Deloitte, SAP, and the University of Exeter.

Marketing Festival

Date: 23 and 24 April

Location: Congress Centre, Prague

Cost: €280

Who should attend: Marketers of all specialisms who want to top up their professional knowledge.

Description: Marketing Festival is one of Europe’s largest marketing events, and attracts a huge number of professionals. In previous years, talks have covered behavioral economics (with a talk by Dan Ariely), SEO, social media, ethics in marketing, and content marketing.

Top speakers:

  • Dr Helen Edwards, Passionbrand, formerly of BBC Worldwide and Johnson & Johnson
  • Vikki Ross, Copy Chief, entertainment industry and retail

Data Analytics & Insight Conference 2020

Date: 27 February 2020

Location: Radisson Blu Edwardian, London

Cost: £390

Who should attend: Marketers who want to understand how they generate deeper insights using AI

Description: This one-day event focuses on the role of AI in market research, and how it can help marketers generate faster, deeper and more valuable insights. Sessions include brand case studies, plus deep dives into how you extract insights from unstructured and structured data.

Top speakers:

  • Nitin Gulati and Tom Pugh, Google
  • Steven Perianen, Data Science – Product Manager, Zappi

Reserve Your X4 London Tickets