Online reputation management
Your reputation builds affinity—or breaks it
Every review, comment, and rating shapes how customers see you. Bring every signal together and show up with the quality and responsiveness that builds trust across every location.
Your reputation reaches customers before you do. Here's what that's worth.
Your reputation reaches customers before you do. Here's what that's worth.
Your online presence lives in dozens of places. The brands that win don't just monitor what's being said: they act on it before the next guest decides.
1 in 2
customers reduce spending after one bad experience
4.1x
customers are more likely to recommend when they trust your brand
60%
of Google searches for local businesses result in review reads
Hear everything, everywhere it's said
Your customers leave feedback on Google, Yelp, Facebook, TripAdvisor, and platforms you haven't even thought to check. We pull it all together—online reviews, social mentions, ratings—alongside your operational data so you see the complete picture of what's happening at each location.
- Automatically aggregate customer reviews across major review sites and social media platforms
- Connect online reputation signals to location performance in real time
- Track sentiment patterns before they become reputation crises
Know what drives loyalty at each location
Star ratings don't tell you what to do next. Qualtrics surfaces the specific factors driving loyalty at each location, so your best-performing teams become a model the whole brand can follow.
- Surface what drives loyalty for your guests at each location
- Identify which operational changes will move the needle on satisfaction
- Get forward-looking intelligence, not just rear-window reporting
Close the loop at scale
Every customer who leaves a review expects to be heard. Qualtrics generates response suggestions that match your brand voice, helping location managers reply quickly and consistently, without sacrificing the personal touch that builds trust.
- Reply to customer reviews directly from Qualtrics dashboards
- Generate on-brand responses that make customers feel valued
- Route negative feedback to the right teams and resolve issues before they affect loyalty
90%
of all leaders logged in by first week
85%
of KFC’s data is unstructured
25K+
locations globally
Make guest experience your growth engine
See how Qualtrics helps brands turn reputation into revenue, with intelligence that empowers frontline managers to act and builds the kind of trust that keeps customers coming back.