User Experience Research
User Experience (UX) research is the process of discovering the behaviors, motivations and needs of your customers through observation, task analysis, and other types of user feedback.
UX research helps brands and organizations accomplish the following:
- Understand the user experience for new products, websites, mobile apps and prototypes
- Make informed decisions through the product development process by testing various aspects of product designs
- Discover, optimize and evaluate the genuine user experience
- Understand each user interaction prior to conversion
- Nail the design and experience early in a product’s life cycle
Five basic steps to conducting UX research:
Don’t make the mistake of thinking you can test your app, website, or product yourself – experienced UX researchers know that the best person to test your product is the customer you created it for.
User experience research methods
The type of UX research method you utilize will depend on the type of product you are developing, your deadline, the size of your research team and your environment. There are three research dimensions to consider as you decide which method is best for your project:
The value of user experience research
Simply put, UX research is critical because it keeps you from wasting time, money and effort designing the wrong product or solution. Additionally, asking your customers directly what they value in a product keeps you from making erroneous assumptions in the design process. As a result you are able to design the product correctly the first time, instead of having to fix it later when customers are unhappy .
UX research is valuable for all areas of your business and yields clear benefits for your product, your users and your bottom line.