Logo Testing Survey Logo Testing Survey

Survey Template

Logo Testing Survey

Collect feedback to help you evaluate and iterate on your logo designs and concepts.

Core Experience

Brand Experience

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Your logo is the instantly recognizable signature of your business, and appears everywhere you do. Get it right, and you have an iconic shorthand for everything that’s good about your brand. Rushing or over-simplifying the design process could result in a huge missed opportunity.

Because your logo carries such weight, its design needs to accommodate a whole range of practical and creative factors, including complexity, color palette, similarity to competitors and consumer psychology. The best outcome will be a balance of all these elements, and finding it is heavily dependent on getting feedback from the right people at the right time.

Use this pre-selected battery of questions to gather end-user feedback on your logo concepts across the data points that matter most. The results will help you to determine what your logo should look like and how to develop your ideas in the right direction.

Companies can:

  1. Save time deciding how to test your logo – this ready-made survey questionnaire covers the key areas you need.
  2. Obtain qualitative and quantitative feedback about one or several candidate logo designs.
  3. Compare the performance of different designs using like-for-like data.
  4. Standardize your logo-testing protocol across multiple projects or departments.

Outcomes Delivered

  1. Clear and consistently formatted feedback data about your logo designs
  2. Ability to collate, visualize and analyze data using Qualtrics tools
  3. Scope to test specific elements of your design by repeating the survey across multiple iterations

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Three Easy Steps

  1. Sign up for a free account
  2. Select and customize the survey template
  3. Distribute your survey and begin analyzing results

What You Get

Expert-built Survey

An expert-built survey template preloaded with the right questions to help you save time and get results faster.

  • Ph.D. designed methodology
  • Prebuilt logic and survey structure
  • Automated workflow

Access to Dozens of Templates

Creating any Qualtrics account instantly gives you access to 50+ survey templates that you can begin distributing right away.

We make it easy to do things like:

Solution Details



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