Qualitative Video Feedback Qualitative Video Feedback

XM Solution Automated Project

Qualitative Video Feedback

Now in preview - Quickly obtain rich qualitative feedback through consumer-recorded video interviews and analysis provided by Voxpopme.

Core Experience

Product Experience

Created By

Qualtrics and Voxpopme



This solution is now in preview. Complete the demo request form for more info. 

This solution enables rich qualitative feedback through recorded video interviews and powerful analysis capability. Video makes the difference, it creates ROI, better engagement, real action, empathy and emotion.

  • Listen– by enabling respondents to share video feedback anytime, anywhere
  • Understand– by unlocking deeper and richer insights with video and filter videos by demographic information or target segments
  • Act– take action on insights provided including sentiment analysis
  • Enable- depth analysis and see the people behind your experience data.

Outcomes Delivered

  • Obtain rich and impactful video insights that allow you to tell powerful product experience stories
  • Access to all videos, transcripts, and automated analysis
  • Summary video reports by questions with the ability to filter by key demographics, themes, and sentiment

Category Tags

Qualitative video feedback is an agile solution designed to quickly gain deep product feedback as an alternative to traditional in-person qualitative. Easily create your own video question survey to capture rich consumer opinions for more insight and powerful, emotional output.

Respondents will complete a series of video questions typically providing 45-60 seconds for each question. From these responses, you will be able to uncover and share powerful insights thanks to Voxpopme’s analytics and automatic summarization.

This solution allows for an alternative to a traditional in-person qualitative approach, using video capture and automated analysis for qualitative feedback at scale

Solution Details



Category Tags

Not a Qualtrics XM Customer?

Qualtrics Experience Management Platform™ is used by the world’s most iconic brands to
optimize the four core experiences of business.

Learn More