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Qualitative Video Feedback Qualitative Video Feedback

XM Solution Automated Project

Qualitative Video Feedback

Quickly obtain rich qualitative feedback through consumer-recorded video interviews and automated analysis provided by Voxpopme.

Core Experience

Product Experience

Created By

Qualtrics and Voxpopme



This solution enables rich qualitative feedback through recorded video interviews and powerful analysis capability. Uncover new insights, that people pay attention to, and be the trusted customer authority for your business with powerful video surveys that inspire action.

  • Launch video surveys in minutes or embed video questions into your quantitative surveys for more context and depth of customer understanding
  • Quickly uncover new insights, through exploring common themes and sentiment analysis directly within your Qualtrics dashboard
  • Share powerful human insights that engage & inspire. Automated showreels create engaging video summaries of your findings, to share impactfully.

Outcomes Delivered

  • Obtain rich and impactful video insights to get closer to consumers throughout even the earliest stages of product innovation lifecycles
  • Access to all videos, transcripts, and automated analysis
  • Summary video reports by questions with the ability to filter by key demographics, themes, and sentiment

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Qualitative video feedback is an agile solution designed to quickly gain deep product feedback within even the earliest stages of innovation life cycles. Easily create your own video question survey to capture rich consumer opinions for more insight and powerful, emotional output.

Respondents will complete a series of video questions typically providing 45-60 seconds for each question. From these responses, you will be able to uncover and share powerful insights thanks to Voxpopme’s analytics and automatic summarization.

This solution allows for an alternative to a traditional in-person qualitative approach, using video capture and automated analysis for qualitative feedback at scale. This approach ensures more consumer validation and co-creation at all stages of product development supporting a truly people-first product strategy.

Solution Details



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