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Brad Anderson

Author Bio

As President of Products and Services at Qualtrics, Brad is responsible for the strategy and direction of the Qualtrics business’ portfolio, and for the post-sales services delivered to customers. This includes product deployment, expert practitioner services, customer success, customer support, and the XM Institute which is creating a thriving global community of Experience Management (XM) Professionals.

Prior to Qualtrics, Brad spent more than 17 years as a Corporate Vice President at Microsoft, where he led engineering teams that built several multi-billion dollar businesses that served more than 300 million monthly active users and devices. Earlier in his career, Brad spent 12 years at Novell, most recently serving as Vice President and General Manager of the ZENworks product line.

Brad graduated Magna Cum Laude in Design Engineering Technology, and later earned an MBA, from Brigham Young University. Outside of work, Brad enjoys spending time with his wife, Kim, their five children and three grandchildren.

Articles written by Brad Anderson


Supporting Ukraine Relief Efforts

Like so many of you, I’ve spent the past week horrified by the war and deepening humanitarian crisis in Ukraine. I’ve been heartened by the displays of care and support from our amazing team aroun...

4min read


Ushering in a new era of experience management with Experience ID

When it comes to making business decisions, in the past many organizations have taken an inside-out approach. They look to signals like growth metrics, competitive innovation, employee productivity, e...

9min read


Qualtrics Acquires Usermind, a Next-Generation Experience Orchestration Platform

Today, we’re excited to share that we have acquired Usermind, a next-generation experience orchestration platform. Usermind captures and analyzes contextual data at every touchpoint of the custom...

4min read


Introducing Ctrl+B: A bold new series with breakthrough tech leaders

Welcome to our new video series Ctrl+B, where I’ll be speaking to CIOs and technology leaders from some of the world’s most iconic brands. We’ll hear about the challenges they’ve faced and the...

2min read


Bringing experience data into Microsoft Viva Connections

Today, nearly half of the U.S. workforce plans to look for a new job in the next 12 months. After a year that has seen a pandemic, unprecedented digital transformation, and employees having more optio...

2min read


Qualtrics announces XM/OS, the operating system for experience management

A little over a year ago, businesses were faced with making tough decisions about how to keep their doors open, how to adapt, and how to survive as the COVID-19 pandemic hit. While the last 18 months ...

11min read