Catherine Thurtle

Author Bio

Catherine has more than 15 years’ experience in journalism and content marketing, having written for a whole host of magazines on everything from HR and healthcare to finance and fashion. Today, she spends her time bringing breakthrough XM stories to life and finding new ways to tell our customers’ stories.

Articles written by Catherine Thurtle


How to encourage diversity and inclusion with employee resource groups

Right now every organization globally has a responsibility to promote diversity and inclusion. Don’t know where to begin? Go straight to the source: your people. Diversity and inclusion should be...

7 min read


Contact tracing in the workplace: How to get it right

Employee and customer safety is front of mind for many right now in order to reopen offices and workspaces. So how can you take action to keep them safe, and their personal data secure? Get started...

4 min read


25 Diversity and Inclusion leaders to follow on Twitter

Want to understand more about diversity and inclusion? One small step to take today is to diversify your social feeds. Here are some crucial thought leaders to start following today. Learn strategi...

7 min read


The future of telehealth: How to deliver the right experience

Telehealth has become a primary source of healthcare for many since the outbreak of COVID-19. And it’s here to stay. So how can we deliver the best possible experiences for patients and providers? ...

4 min read


Free poll maker: Create and share polls quickly and easily

Create a poll to quickly and easily inform marketing strategy, get instant feedback, gather suggestions, or simply find out what your team wants for lunch... GET STARTED: Create a free account and ...

7 min read


Bouncing back: 20 books on resilience and reinvention

As organizations adapt to the ‘new normal’, page through these books to inspire you with ideas on how to bounce back stronger. Learn about the first five below, and download the full list to see a...

3 min read


Checking in on HR: How people teams can find a sense of calm

May is Mental Health Awareness Month and there has possibly never been a more relevant time to talk about supporting not only employees' mental health and well-being, but HR’s too. Since the outbre...

7 min read


How to lead remote teams: tips for managers

Managers are looking for extra guidance during this unquestionably strange time. How can they best support their people, while still making sure that productivity and engagement stay high? Here’s so...

4 min read


How to help people work from home: 3 tips for HR leaders

As many of us start working from home full time for the first time, we ask what advice fully remote workplaces have for us and what we can learn from them... 1. Bring people together, even when they...

4 min read


How to communicate effectively to employees during a crisis

Communication is vital to not only those working remotely, but also managers, people team leaders, and the c-suite. So how can you help enable this effectively across your organization? Organizations...

7 min read


It’s okay not to be okay: How managers can support employee mental health in times of change

During uncertain and fluid times, the need for strong, calm, trustworthy leadership is more important than ever. The American Psychology Association Ask ‘are you okay?’ First thing’s first: a...

11 min read


15 tips to create positive working-from-home experiences

Want to stay as productive as possible when working from home? Then try these tips... 1. Get into a routine We’re creatures of habit and our brains like routine. Set your alarm for the same time e...

5 min read


CenturyLink VP of Customer Experience talks CX, and 6 degrees of separation

As part of our XM Visionaries series, we spoke with Beth Ard, VP of Customer Experience at global tech giant CenturyLink. Beth discusses how CenturyLink is embracing CX, the challenges they’ve faced...

8 min read


Calling all brand admins: Join the Qualtrics admin training at XM Basecamp Live

Get the best practices you need to proactively and efficiently govern your organization's Qualtrics license. In this session you’ll learn everything you need to know from managing account creation, ...

3 min read


24 must-see tech sessions at X4 2020

Get the inside track from innovators at the world’s largest and most disruptive tech, media and telecom brands, industry experts, and the world’s experience management leaders at X4 Summit 2020. ...

8 min read