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Catherine Thurtle

Author Bio

Catherine has more than 15 years’ experience in journalism and content marketing, having written for a whole host of magazines on everything from HR and healthcare to finance and fashion. Today, she spends her time bringing breakthrough XM stories to life and finding new ways to tell our customers’ stories.

Articles written by Catherine Thurtle


How to build belonging at work: 21 must-read books

2021 is the year of belonging. Here are 21 must-read books on how to build it within your organization and encourage everyone to feel safe and supported so they can be their authentic selves. Our 2...

3min read


How to lead remote teams: Tips and tools for managers

Managers are looking for extra guidance during this unquestionably strange time. How can they best support their people, while still making sure that productivity and engagement stay high? Here’s so...

11min read


Free poll maker: Create and share polls quickly and easily

Create a poll in minutes to quickly and easily inform marketing strategy, get instant feedback, gather suggestions, or simply find out what your team wants for lunch... GET STARTED: Create a free a...

7min read


How to empower your people to ask for the benefits they need - and build a package to match their feedback

Gym passes and free office lunches aren’t the perks they once were. It’s time to rethink your employee benefits packages – but what do your people really want? What’s going to make their lives...

11min read


Digital transformation: How can it help drive your automotive business?

When it comes to digital, what are the things that you could be doing now to make a real difference to your automotive business? We gathered together thought leaders from across automotive space and b...

10min read


How to encourage diversity and inclusion with employee resource groups

Right now every organization globally has a responsibility to promote diversity and inclusion. Don’t know where to begin? Go straight to the source: your people. Diversity and inclusion should be...

7min read


26 Diversity and Inclusion leaders to follow on Twitter

Want to understand more about diversity and inclusion? One small step to take today is to diversify your social feeds. Here are some crucial thought leaders to start following today. Learn strategi...

8min read


Bouncing back: 20 books on resilience and reinvention

As organizations adapt to the ‘new normal’, page through these books to inspire you with ideas on how to bounce back stronger. Learn about the first five below, and download the full list to see a...

3min read


It’s okay not to be okay: How managers can support employee mental health in times of change

During uncertain and fluid times, the need for strong, calm, trustworthy leadership is more important than ever. The American Psychology Association Ask ‘are you okay?’ First thing’s first: a...

11min read


The X4 2020 guide to skiing around Salt Lake City

Salt Lake City is not only home to the incredible X4 Summit, but at 4,000+ feet above sea level, it offers some of the greatest skiing in the world. Here’s your guide to hitting the slopes while in ...

8min read


Larry Friedman: ‘The future challenges and opportunities of market research’

For more than 40 years, Larry Friedman Ph.D has been a pioneer in his field.  Currently Co-Editor of the GreenBook blog, his career started in academia, before becoming the Chief Research Officer at ...

7min read


20 XM Visionaries for 2020

Want to be inspired by the future of experience management (XM)? Here are 20 XM visionaries leading the charge in 2020. 1. Brad Olson, Peloton // SVP of Member Experience “Our members always c...

14min read


How to drive customer satisfaction with employee coaching

Your customers play a key role in helping coach your employees and has a win-win effect to help drive voice-of-customer change. Here’s how you can use employee coaching to enable better customer exp...

4min read


Forrester Study: Economic Impact of Qualtrics CustomerXM

Experience management from Qualtrics isn’t just a good strategic decision. It’s an excellent financial decision. In a Qualtrics-commissioned Total Economic Impact™ study (TEI), Forrester Consult...

5min read


5 stages to evolving your CX program through the maturity model

XM Institute Expert Isabelle Zdatny walks us through the benefits and stages of evolving your CX program through the maturity model. What is a CX maturity model A CX maturity model is a roadmap to h...

6min read