Posts by Catherine Thurtle


How retail brands are using personalization to boost customer experience

The holidays are undoubtedly retail’s busiest time as everyone scrambles to give Santa a run for his money. But this also means that competition for consumer cash is fierce. Research from advertising company Epsilon found that 80% of consumers are more likely to make a purchase when brands offer personalized CX (customer experience). Personalization is […]

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How to drive customer satisfaction with employee coaching

Your customers play a key role in helping coach your employees and has a win-win effect to help drive voice-of-customer change. Here’s how you can use employee coaching to enable better customer experiences. Employee coaching helps drive strong customer outcomes — this not only benefits your people but overall enables a better customer experience. Coaching […]

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The X4 2020 guide to skiing around Salt Lake City

Salt Lake City is not only home to the incredible X4 Summit, but at 4,000+ feet above sea level, it offers some of the greatest skiing in the world. Here’s your guide to hitting the slopes while in Utah’s capital city. Love to ski? Look no further than Salt Lake City. Utah’s capital city is […]

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Forrester Study: Economic Impact of Qualtrics CustomerXM

Experience management from Qualtrics isn’t just a good strategic decision. It’s an excellent financial decision. In a Qualtrics-commissioned Total Economic Impact™ study (TEI), Forrester Consulting estimates the 3-year benefit of Qualtrics experience management software at $38.4 million – which is an ROI of 633%. As we move further into an economy driven by experience, companies […]

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How retail brands are getting the customer experience right

Danielle Lumetta, Retail Consulting Manager at Accenture, has advised some of the world’s biggest retail brands. In our latest CX Visionaries profile, we spoke to her about brands excelling with the customer experience, and how they’re doing it. Want more CX Retail Knowledge and Insight? Watch Danielle’s Webinar Now. WATCH NOW “There is no rule […]

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5 stages to evolving your CX program through the maturity model

XM Institute Expert Isabelle Zdatny walks us through the benefits and stages of evolving your CX program through the maturity model. What is a CX maturity model A CX maturity model is a roadmap to help guide you as you navigate through the 6 core competencies of CX. Isabelle says that it is crucial for […]

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6 competencies of a successful CX program

XM Institute expert, Aimee Lucas, has more than 18 years of experience building successful CX programs. Here she outlines the 6 competencies your business needs to create a powerful CX program. Mastering these competencies will mean you can go on to fully realize your CX maturity model. So what are the 6 competencies of a […]

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3 patient experience problems that can be tackled with CX solutions

Many of the issues you face with patient experience may be solved with the same best-in-class customer experience (CX) principles used by the world’s most successful brands. Guest speaker Faith Adams, Senior Analyst from Forrester, discusses this in more detail in our recent webinar on modernizing the patient experience. Below are her 3 answers to […]

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6 ways to kick-start your CX program

Implementing a great CX program takes careful planning and intentional design. Check out our top tips, recommendations and insights from Head of the Qualtrics XM Institute Bruce Temkin, all of which should get your CX program off to a superior start… Watch Bruce’s webinar on (Kick)Starting a CX Program Watch Now 1. Understand that better […]

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