Catherine Thurtle

Author Bio

Catherine has more than 15 years’ experience in journalism and content marketing, having written for a whole host of magazines on everything from HR and healthcare to finance and fashion. Today, she spends her time bringing breakthrough XM stories to life and finding new ways to tell our customers’ stories.

Articles written by Catherine Thurtle


15 tips to create positive working-from-home experiences

Want to stay as productive as possible when working from home? Then try these tips... 1. Get into a routine We’re creatures of habit and our brains like routine. Set your alarm for the same time e...

5 min read


CenturyLink VP of Customer Experience talks CX, and 6 degrees of separation

As part of our XM Visionaries series, we spoke with Beth Ard, VP of Customer Experience at global tech giant CenturyLink. Beth discusses how CenturyLink is embracing CX, the challenges they’ve faced...

8 min read


Calling all brand admins: Join the Qualtrics admin training at XM Basecamp Live

Get the best practices you need to proactively and efficiently govern your organization's Qualtrics license. In this session you’ll learn everything you need to know from managing account creation, ...

3 min read


24 must-see tech sessions at X4 2020

Get the inside track from innovators at the world’s largest and most disruptive tech, media and telecom brands, industry experts, and the world’s experience management leaders at X4 Summit 2020. ...

8 min read


Major League Baseball’s Scott Harris on surprising insights and the future of research

As part of our Market Research Visionaries series, we spoke to Major League Baseball Strategic Research Manager, Scott Harris, about working in sports, personalizing feedback methods for millions of f...

7 min read


XM Basecamp Live: The X4 experience you won’t want to miss

XM Basecamp Live is a day chocked full of practical hands-on training, courses to suit your needs, networking, best practice, and advice from XM experts. Whether you’re just getting started on yo...

4 min read


The X4 2020 guide to skiing around Salt Lake City

Salt Lake City is not only home to the incredible X4 Summit, but at 4,000+ feet above sea level, it offers some of the greatest skiing in the world. Here’s your guide to hitting the slopes while in ...

8 min read


Turn feedback into action to make sure your employees stay

Your people have plenty of options – assume their loyalty at your peril. How can you keep your employee engaged, and make sure they stay? In the US, we’re a relatively engaged bunch. In fact, o...

8 min read


How Bright Horizons improved employee wellbeing with X- and O-Data

How do you know when your instincts are wrong? Put simply, you don’t. Not unless you have the data to back it up. That’s why, when Kristin Henderson, Director of Institutional Research at Bright H...

5 min read


Survey trolls, the Privacy Paradox, and Pizzagate

Sunshine Hillygus PhD, is a Professor of Political Science and Public Policy at Duke University. As part of our Market Research Visionaries series she talks us through the importance of valid response...

7 min read


The future of EX: 20 predictions for 2020

Our team of EX Scientists have donned their soothsayer hats to see what’s coming around the corner in 2020. From AI to climate change, here are the opportunities and challenges that will define the ...

9 min read


Larry Friedman: ‘The future challenges and opportunities of market research’

For more than 40 years, Larry Friedman Ph.D has been a pioneer in his field.  Currently Co-Editor of the GreenBook blog, his career started in academia, before becoming the Chief Research Officer at ...

7 min read


20 XM Visionaries for 2020

Want to be inspired by the future of experience management (XM)? Here are 20 XM visionaries leading the charge in 2020. 1. Brad Olson, Peloton // SVP of Member Experience “Our members always c...

14 min read


4 standout shopping experiences

Crafting unique and memorable experiences for your customers will give you the edge on the competition this holiday season. Here are 4 brands adding sparkle to their offering. 1. Story Fairytale...

7 min read


20 inspiring Experience Management (XM) Visionaries’ quotes for 2020

As part of our XM Visionaries series, we’re taking a look at some of the most inspiring quotes from leaders working in XM. When it comes to meeting the wants and needs of customers and employees,...

7 min read