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Harry Gough

Author Bio

With an English Literature degree from Loughborough University under his belt, Harry’s career has been all things content related ever since. He now spends his time helping Qualtrics tell the Experience Management story, showing the value that it brings to brands and most importantly, their customers.

Articles written by Harry Gough


Being bold to be relevant

Jim Stengel, Author and former CMO of P&G, was joined by Andrea Zahumensky, CMO of KFC US, to discuss the role of boldness and bravery in decision making, and tips on how to stand out from the com...

5min read


Qualitative vs Quantitative Research: What is it and when should you use It?

Qualitative and Quantitative research are established and effective ways of collecting data. Learn when to use them, when not to - and how they can help you to reach your research goals Firstly, it...

8min read


Preparing your brand for a holiday season like no other

Right now, as brands plan for the holiday season they find themselves at a crossroads, determined not to fall foul of the consumer. Competition will be fiercer than ever, so here are three ways to hel...

5min read


Take action quicker with Guided Intercept Authoring

Launching your digital CX program just got a lot quicker and easier with Guided Intercept Authoring. Simply deploy feedback buttons and listening posts with this step by step guide. As businesses a...

3min read


Complete your listening system with WhatsApp distribution

The best listening systems are those that meet their customers where they are. It prompts greater engagement and real-time insights, which is why with Qualtrics you can now use WhatsApp as a primary f...

3min read


How Peloton pivoted the business in 36 hours

A story of reinvention in a crisis. Peloton had to react and adapt to preserve the member experience, the foundation on which their business was built. Brad Olson, Chief Membership Officer, Peloton, e...

5min read


Qualtrics + Rybbon: Encourage study participation with automated rewards

If you want to maximize participation rates or show appreciation for customer feedback, this announcement is for you... Introducing the Qualtrics and Rybbon partnership, making Incentives Management ...

5min read


Social listening: What it is and why it matters

One of the best ways to understand what people are really saying about you in their environment, social listening should be an integral part of your brand strategy. Here’s how it works. Social me...

13min read


10 brand and marketing conferences you can (still) attend in 2021

Got WiFi? Then the world’s conferences can come to you. Attending a conference is one of the best ways to update your knowledge and broaden your perspective by connecting with experts in branding an...

8min read


The top product management & research conferences to attend in 2020

Technology is rapidly changing the way we live and product leaders are at the forefront of this revolution. As the competition increases, products must be developed in record time and meet consumer ne...

9min read


The top customer experience (CX) conferences for 2021

If you’re looking to keep up to date with CX trends, take advantage of professional development and networking opportunities, and give your team a break from the everyday, why not add some of these ...

7min read


25 reasons why customer service is vital in 2020

Consumers today expect a great experience and how you deliver customer service is at the heart of it. Brands that meet their consumers’ needs are setting themselves up for success; they’ll improve...

5min read