Jack Davies

Author Bio

Jack leads the content team at Qualtrics, managing a team of writers and editors who eat, sleep, and breathe Experience Management. He occasionally writes too. Before joining Qualtrics, he spent over 10 years working in advertising and journalism.

Articles written by Jack Davies


Customer journeys are more complex than ever. Understanding them doesn’t have to be.

Making sense of the increasingly complex customer journey in light of COVID-19 is the biggest challenge facing CX leaders, according to a new report from IDC. The IDC InfoBrief, Building an Actiona...

4min read


What is employee net promoter score (eNPS) and how can it be used to improve employee engagement?

What is eNPS? How does it work? Is it an accurate way to measure how your employees feel about your company, and how can it be used to boost employee engagement? What is eNPS? eNPS – aka employee ...

6min read


Flexible market research services — which approach is right for you?

If you’re looking to get started on a market research project in the coming months, you’ll need to start planning what services you need to bring in to support you. Here’s a quick guide to the d...

3min read


Qualtrics partners with NORC at the University of Chicago to bring enhanced rigor and versatility to US population research

Probability-based survey panels offer the relative affordability and speed of panel-based research, with an additional layer of statistical confidence. That’s why we’ve partnered with NORC’s pro...

4min read


Insights are great — but taking action is what we need now

We all have insights — and right now many organizations have more than they ever had before. Find out how to go one step further and use them to drive real change and take action to improve the expe...

6min read


5 challenges in getting back to school (and 5 ways to tackle them)

Find out how you can get back to school with feedback from families, students, and staff at the heart of the actions you take to ensure everyone feels safe, supported and ready to re-start education a...

8min read


React fast, and focus on people — how the tech and telecoms industries can step up to the plate during the coronavirus pandemic

As organizations around the world shift how they operate in response to the coronavirus (COVID-19) pandemic, the tech industry is playing its part with innovations on everything from product, to prici...

9min read


Conducting market research — when and why you should outsource

Looking to outsource your market research? Check out our guide to when, why, and how to conduct market research with an outsourced vendor Market research lies at the heart of some of the most impor...

8min read


For the 234th time... why contact center silos mean frustrated customers

Frustrating contact center experiences like explaining your issue over and over again, or being handed from agent to agent are usually caused by data silos. Find out how a few simple changes to your s...

6min read


Must-see market research sessions at X4 2020

It’s the biggest Experience Management event on the planet, so you won’t be short of things to see. Check out our guide to the must-see sessions at this year’s X4 for market researchers from the...

9min read


Must-see education sessions at X4 2020

It’s the biggest Experience Management event in the world, so you won’t be short of things to see. Check out our guide to the must-see sessions for education professionals at X4. There’s stories...

8min read


Must-see product experience sessions at X4 2020

It’s the biggest Experience Management event on the planet, so you won’t be short of things to see. Check out our guide to the must-see sessions for product teams at this year’s X4. There’s ev...

8min read


Must-see government and public sector sessions at X4 2020

It’s the biggest Experience Management event in the world, so you won’t be short of things to see. Check out our guide to the must-see sessions for government and public sector organizations at X4...

8min read


Must-see healthcare sessions at X4 2020

It’s the biggest Experience Management event on the planet, so you won’t be short of things to see. Check out our guide to the must-see sessions for healthcare organizations at X4. There’re stor...

7min read


21 must-see employee experience (EX) sessions at X4 2020

It’s the biggest Experience Management event on the planet, so you won’t be short of things to see. Check out our guide to the must-see employee experience (EX) sessions at this year’s X4. Hear ...

9min read