Posts by Jack Davies


Jay Baer: Be a customer conversation starter

Where do you start with Jay Baer? New York Times best-selling author of 6 books? 7th-generation entrepreneur? Founder of 5, multi-million dollar companies? Or how about the fact he’s advised over 700 companies in his time including Nike and The United Nations? When it comes to CX, few people live and breathe it quite like […]

Read More
A peek into the future with the godfather of the Experience Economy

When Joe Pine and James Gilmore first coined the phrase ‘the experience economy’ over 20 years ago, they started a revolution that would see tens of thousands of businesses transform how they operate in order to go beyond goods and services to start selling ‘experiences.’ We caught up with Joe Pine to find out more […]

Read More
Think you’re sending too many surveys? How to avoid survey fatigue.

We get a lot of questions at Qualtrics about survey fatigue — it’s a common story, you’re getting great insights from your customer surveys, you want more, so you send more surveys. All of a sudden your response rates start dropping and the quality of your insights suffer as a result. Welcome to the world […]

Read More
Developing employee personas to improve the workplace experience

Employee personas are becoming increasingly popular as organizations look to their HR teams to drive growth by designing employee experiences that improve engagement, productivity and retention. Find out why employee personas are a vital ingredient in employee experience in our step-by-step guide for building and using personas to improve the experience at your organization What […]

Read More
The power of customer reviews [Infographic]

If the digital age was the rocket fuel for the Experience Economy, then social media is it’s booster engine. A whole new generation has now entered the market having grown up sharing each and every experience in the moment, whether it’s the meal they just ate, a vacation they have taken, or the latest product […]

Read More
How to build a benefits program with employee feedback

In a recent survey by Glassdoor, 60% of people said that benefits and perks were a big factor for them when considering a new job offer. And 80% of employees said they’d choose additional benefits over a pay rise. The obvious follow-up question for any HR team is: what benefits do people want? For example, […]

Read More