The Van Westendorp pricing model can help you gauge what respondents are really willing to pay for an item – and how to set a price range for a real-world market. Researching prices is not straightforward Determining your price point through market research surveys is a notoriously tricky task. Asking respondents outright tends to result […]
Find out if value-based pricing is the right study for you to work out the best price point for your product Value-based pricing uses customer perception as a way to determine the price point of a product. Instead of basing the price on how much it cost to manufacture, or how much a previous product […]
How wonderfully simple HR teams’ jobs would be if employee engagement was measured by a single metric. Engagement surveys would take minutes, the reporting would be done the next day and company leaders would easily be able to digest the results. Unfortunately, as any HR professional will know, it’s just not that simple. Looking at […]
The results of our 2018 State of Play Employee Engagement study are in and from our research into the experience for 6,000 employees around the world, one thing is clear — personal relationships are one of the key factors that impact the experience. Our study looks at employee engagement across a range of sectors in […]
The results are in from our bi-annual study into employee engagement around the world, and once again workers in the US are leading the way when it comes to the employee experience Being an employee in the US is a pretty good place to be. According to 2018 State of Play report, looking at engagement […]
One of the most common questions we hear from HR teams is how to avoid survey fatigue and to make sure they’re striking the balance between gathering enough feedback to improve the employee experience and not asking for too much that employees simply stop responding. Check out our top tips on how to avoid survey […]
Employee NPS has become a popular measure for employee engagement — but how useful is it and is a single measure of engagement the best way to improve the employee experience? What is eNPS? Employee Net Promoter Score (eNPS) is a measure of how likely your staff members are to recommend your company as a […]
UK-based design agency Linney is making waves in the industry with a new approach that uses conjoint analysis to give their clients certainty when it comes to knowing how their campaigns will perform. If you’ve ever worked at a creative agency, you’ll know the scene. You’re gathered around the table at a pitch, the team […]
Something huge just happened in British retail. John Lewis aired a new TV ad… in September. That’s right, the retail giant that normally reserves its TV advertising to Christmas has an announcement so big they decided to break with years of tradition to tell the British public through a somewhat unique rendition of Queen’s Bohemian […]
