Posts by Jack Davies


The power of customer reviews [Infographic]

If the digital age was the rocket fuel for the Experience Economy, then social media is it’s booster engine. A whole new generation has now entered the market having grown up sharing each and every experience in the moment, whether it’s the meal they just ate, a vacation they have taken, or the latest product […]

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How to build a benefits program with employee feedback

In a recent survey by Glassdoor, 60% of people said that benefits and perks were a big factor for them when considering a new job offer. And 80% of employees said they’d choose additional benefits over a pay rise. The obvious follow-up question for any HR team is: what benefits do people want? For example, […]

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How Dun & Bradstreet gets sales teams to buy-in on customer experience

Talk to any salesperson and they’ll tell you that personal experience and relationship-building are core aspects of their job. Not to mention gut feelings, especially when it comes to assessing new leads or choosing which accounts to focus their attention. That’s why many sales teams bristle at the idea of ‘data-driven decision-making’. It’s almost anathema […]

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5 essentials to get right when scaling your employee experience program

How do you move from initial employee engagement survey to full-scale long-term measurement? Here are some expert tips to help you build an EX program that’s sustainable, scalable, and above all, beneficial to your business. 1. Establish ownership The idea of developing and driving a multi-channel employee experience program, handling analytics and strategy, and acting […]

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Van Westendorp pricing studies explained

The Van Westendorp pricing model can help you gauge what respondents are really willing to pay for an item – and how to set a price range for a real-world market. Researching prices is not straightforward Determining your price point through market research surveys is a notoriously tricky task. Asking respondents outright tends to result […]

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Is value-based pricing the right research model for you?

Find out if value-based pricing is the right study for you to work out the best price point for your product Value-based pricing uses customer perception as a way to determine the price point of a product. Instead of basing the price on how much it cost to manufacture, or how much a previous product […]

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