As part of our XM Visionaries series, we caught up with John Goodwin, Vice President of Customer Intelligence at Mastercard to talk about how he built his team from the ground up to become an integral part of the company’s customer experience. From breaking down silos, making the business case for CX and (sometimes) even […]
A quick search for online survey tools will show just how many vendors there are to choose from. To help you pick the right one for your business, here are the key features and functionality to look out for when deciding which survey platform is right for your business. Why use a survey tool? There’s […]
Where do you start with Jay Baer? New York Times best-selling author of 6 books? 7th-generation entrepreneur? Founder of 5, multi-million dollar companies? Or how about the fact he’s advised over 700 companies in his time including Nike and The United Nations? When it comes to CX, few people live and breathe it quite like […]
It’s the story of two cult restaurants – one a radical patio dining concept in San Antonio, TX, and the other a fresh, healthy take on fast food chicken in Miami, FL. 40 years on and the cult following that powered their success as start-ups is now the basis for their national expansion as Fiesta […]
When Joe Pine and James Gilmore first coined the phrase ‘the experience economy’ over 20 years ago, they started a revolution that would see tens of thousands of businesses transform how they operate in order to go beyond goods and services to start selling ‘experiences.’ We caught up with Joe Pine to find out more […]
We get a lot of questions at Qualtrics about survey fatigue — it’s a common story, you’re getting great insights from your customer surveys, you want more, so you send more surveys. All of a sudden your response rates start dropping and the quality of your insights suffer as a result. Welcome to the world […]
Employee personas are becoming increasingly popular as organizations look to their HR teams to drive growth by designing employee experiences that improve engagement, productivity and retention. Find out why employee personas are a vital ingredient in employee experience in our step-by-step guide for building and using personas to improve the experience at your organization What […]
Ask Jeanne Bliss, CEO and founder of Customer Bliss, what she does for a living and she’ll tell you she’s on ‘a crusade’. It’s one that has seen her give 2,000 keynotes, coach more than 20,000 execs around the world, and publish four best-selling books. Her mission? “To help people around the world do a […]
Talk about the Experience Economy and it won’t be long before someone mentions Apple, Wal-Mart or Starbucks. Aside from being the pioneers of experience management, one thing they all have in common is Emily Chang, the SVP of Marketing for Starbucks. She has built a career at the world’s most iconic brands, shaping the experience […]