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Jack Davies

Author Bio

Jack leads the content team at Qualtrics, managing a team of writers and editors who eat, sleep, and breathe Experience Management. He occasionally writes too. Before joining Qualtrics, he spent over 10 years working in advertising and journalism.

Articles written by Jack Davies


Your employee feedback might be just the thing your customers want

Frontline employees often know your customers best. And their ideas can lead to breakthrough moments – just ask Sony, Microsoft, and 3M who’ve all seen major breakthroughs in the past thanks to em...

13min read


Customer journeys are more complex than ever. Understanding them doesn’t have to be.

Making sense of the increasingly complex customer journey in light of COVID-19 is the biggest challenge facing CX leaders, according to a new report from IDC. The IDC InfoBrief, Building an Actiona...

4min read


What is employee net promoter score (eNPS) and how can it be used to improve employee engagement?

What is eNPS? How does it work? Is it an accurate way to measure how your employees feel about your company, and how can it be used to boost employee engagement? What is eNPS? eNPS – aka employee ...

6min read


Flexible market research services — which approach is right for you?

If you’re looking to get started on a market research project in the coming months, you’ll need to start planning what services you need to bring in to support you. Here’s a quick guide to the d...

3min read


Qualtrics partners with NORC at the University of Chicago to bring enhanced rigor and versatility to US population research

Probability-based survey panels offer the relative affordability and speed of panel-based research, with an additional layer of statistical confidence. That’s why we’ve partnered with NORC’s pro...

4min read


Insights are great — but taking action is what we need now

We all have insights — and right now many organizations have more than they ever had before. Find out how to go one step further and use them to drive real change and take action to improve the expe...

6min read


5 challenges in getting back to school (and 5 ways to tackle them)

Find out how you can get back to school with feedback from families, students, and staff at the heart of the actions you take to ensure everyone feels safe, supported and ready to re-start education a...

8min read


React fast, and focus on people — how the tech and telecoms industries can step up to the plate during the coronavirus pandemic

As organizations around the world shift how they operate in response to the coronavirus (COVID-19) pandemic, the tech industry is playing its part with innovations on everything from product, to prici...

9min read


Must-see education sessions at X4 2020

It’s the biggest Experience Management event in the world, so you won’t be short of things to see. Check out our guide to the must-see sessions for education professionals at X4. There’s stories...

8min read


Must-see government and public sector sessions at X4 2020

It’s the biggest Experience Management event in the world, so you won’t be short of things to see. Check out our guide to the must-see sessions for government and public sector organizations at X4...

8min read


The must-see customer experience sessions at X4 2020

It’s the biggest Experience Management event on the planet, so there’s something for everyone. Check out our guide to the must-see customer experience (CX) sessions at this year’s X4; From the m...

10min read


29 must-see sessions at X4 2020

It’s the biggest Experience Management event on the planet, so you won’t be short of things to see. Check out our guide to the must-see sessions at this year’s X4 from the most inspirational sto...

10min read


Experience Utah’s iconic ski slopes at X4 2020

There’s nothing better after 3 days of inspiration, learning and networking at X4 than pulling on your boots and taking to Utah’s world-class ski resorts. We’ve negotiated some amazing rates for...

3min read


XM Visionaries: How Mastercard built a global CX team

As part of our XM Visionaries series, we caught up with John Goodwin, Vice President of Customer Intelligence at Mastercard to talk about how he built his team from the ground up to become an integral...

9min read


Serving up customer relationships, not just food, at Fiesta Restaurant Group

It’s the story of two cult restaurants - one a radical patio dining concept in San Antonio, TX, and the other a fresh, healthy take on fast food chicken in Miami, FL. 40 years on and the cult follow...

9min read