Articles written by Meena Toor
Employee feedback examples using formal, informal, and constructive techniques
Take charge of your employee feedback with examples of exceptional feedback, tips for successful employee discussions and activities to improve your company culture. Related: Learn about the value ...
29min read
Customer expectations: 7 Types all exceptional researchers must understand
All companies want to ‘exceed customer expectations’, but do you really know what that means? Learn the facts below. What are customer expectations? Generally, customer expectations are a set of...
15min read
5 power of persuasion techniques to use immediately at work
Consider these tips on enhancing your power of persuasion to influence behavior successfully with your peers and seniors, and use our 5 power of persuasion techniques to convince people immediately in...
10min read
Look beyond mystery shopping to improve your customer experience
We’ve heard of them before, but what does a mystery shopper do and how can they drive customer experience improvements? What is a mystery shopper? A mystery shopper, or a secret shopper, is a pers...
9min read
Guest experience: Trends, tips & Best practices for 2022
The guest experience could be the difference between whether a guest returns or not. Explore the ways that organizations can use guest experience as a key factor of their success. What is guest exp...
15min read
How to design rating scale questions
We show you how to design and use rating scale questions in your survey, so you can get easy-to-interpret qualitative feedback data back. Designing rating scale questions can be tricky to use, but ...
13min read
Solve your users’ problems with the design-thinking process
Use the six-step design thinking process to work on user-centric problems to make better products and create happier customers. You have a problem but you’re not sure what to do next to get to a so...
10min read
Demographic survey questions that yield valuable insights
Better understand your audience by collecting their demographics data to give you better insights and market segmentation. Advertisers know not to put a children’s toy commercial on late night TV...
26min read
7 proven ways to measure brand equity
Get started today with our simple guide to measuring brand equity What is brand equity and why does it matter? It’s well-known that customers will tend to buy a product they recognize and trust. T...
10min read
What is acquiescence bias and how can you stop it?
Acquiescence bias is a real issue in survey research. Learn how you can spot it using our examples and read our 5 top tips to avoid it. eBook Download: Start designing survey questions that drive r...
9min read
Brands, be brave! Netflix CMO shares how to connect with customers in uncertain times
In our latest WorkDifferent event, Bozoma Saint John, CMO at Netflix, talks about how ‘bravery’ is a key tool for brands that can help them keep hold of their customers and audiences. With a ca...
4min read
Six ways to find more survey participants
Get the right results from your survey by finding the right survey respondents to provide confidence in your data The challenge of finding survey respondents Getting the right survey participants is...
12min read
How to respond to negative reviews online
Easily respond to negative reviews online in five steps, to show your business in a positive light, impress your customers and strengthen your brand image. Why is responding to a negative review impo...
9min read
How to get the insights you need with an online suggestion box
Online suggestion boxes are an always-on approach to gathering honest opinions about products and services. Read on to find out how you can start using one today to collect questions, ideas, comments,...
10min read
Everything you need to know about Customer Intelligence
Are you using your customer intelligence for the greatest benefit? Use this simple guide to turn your siloed customer data and insights into valuable actions that help grow your business and brand equ...
11min read