Meena Toor

Author Bio

Meena is a content consultant, with a background in journalism and digital marketing. She is passionate about exploring storytelling and the customer journey in a customer-centric, digital world.

Articles written by Meena Toor


Look beyond mystery shopping to improve your customer experience

We’ve heard of them before, but what does a mystery shopper do and how can they drive customer experience improvements? What is a mystery shopper? A mystery shopper, or a secret shopper, is a pers...

9min read


Guest experience: Trends, tips & Best practices for 2021

The guest experience could be the difference between whether a guest returns or not.  Explore the ways that organizations can use guest experience as a key factor of their success. What is guest exp...

15min read


How to design rating scale questions

We show you how to design and use rating scale questions in your survey, so you can get easy-to-interpret qualitative feedback data back. Designing rating scale questions can be tricky to use, but ...

13min read


Solve your users’ problems with the design-thinking process

Use the six-step design thinking process to work on user-centric problems to make better products and create happier customers. You have a problem but you’re not sure what to do next to get to a so...

10min read


Demographic survey questions that yield valuable insights

Better understand your audience by collecting their demographics data to give you better insights and market segmentation. Advertisers know not to put a children’s toy commercial on late night TV...

26min read


7 proven ways to measure brand equity

Get started today with our simple guide to measuring brand equity What is brand equity and why does it matter? It’s well-known that customers will tend to buy a product they recognize and trust. T...

10min read


What is acquiescence bias and how can you stop it?

Acquiescence bias is a real issue in survey research. Learn how you can spot it using our examples and read our 5 top tips to avoid it. What is acquiescence bias? Acquiescence bias, also known as th...

9min read


Customer expectations: 7 Types all exceptional researchers must understand

All companies want to ‘exceed customer expectations’, but do you really know what that means? Learn the facts below. What are customer expectations? Generally, customer expectations are a set of...

15min read


Brands, be brave! Netflix CMO shares how to connect with customers in uncertain times

In our latest WorkDifferent event, Bozoma Saint John, CMO at Netflix, talks about how ‘bravery’ is a key tool for brands that can help them keep hold of their customers and audiences. With a ca...

4min read


How retail brands are adapting the Black Friday shopping experience for 2020

Brands will have to adapt to a very different Black Friday this year, with safety a key priority. Find out the steps businesses are taking to navigate one of the busiest seasons of the year. If you...

10min read


Employee feedback examples using formal, informal, and constructive techniques

Take charge of your employee feedback with examples of exceptional feedback, tips for successful employee discussions and activities to improve your company culture. Related: Learn about the value ...

28min read


Six ways to find more survey participants

Get the right results from your survey by finding the right survey respondents to provide confidence in your data The challenge of finding survey respondents Getting the right survey participants is...

12min read


How to respond to negative reviews online

Easily respond to negative reviews online in five steps, to show your business in a positive light, impress your customers and strengthen your brand image. Why is responding to a negative review impo...

9min read


How to get the insights you need with an online suggestion box

Online suggestion boxes are an always-on approach to gathering honest opinions about products and services. Read on to find out how you can start using one today to collect questions, ideas, comments,...

10min read


Master customer intelligence in 5 steps

Are you getting the most from your customer intelligence? Use this simple plan to turn your siloed customer data and insights into valuable actions that help grow your business and brand equity. We...

11min read