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Customer Experience

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Profiling survey questions: A template you can use right away

A profiling survey is used to collect key demographic information about newly recruited panel members (e.g. gender, age, occupation, etc.). These surveys are used to improve your panel members’ expe...

By Braydon Anderson

Journey Mapping Q&A: Anatomy Of A Customer Journey Map

If you haven’t mapped out your customers’ journey, then you’re setting yourself up for failure. Customer journey maps will help you provide your customers’ better experiences and generate grea...

By

Biased data are bad data: How to think about question order

The order in which you ask questions can make a huge difference in your data. If you’re not careful, you can inadvertently anchor your respondents and bias your data. And no one wants that. A cla...

By Dave Vannette

4 Key Steps to Recruiting Your Own Research Panel

In a previous Panel Management blog post, we discussed why your organization should have an in-house research panel. With access to your own research panel you can do more research, gain faster insigh...

By Braydon Anderson

Timing: A Secret Weapon

The Timing question type may be the most underutilized feature that Qualtrics offers, but it delivers unbeatable insight and control of the online survey experience. Imagine that you have a three-m...

By Kyle Francis

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