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Customer Experience

The latest CX stories and insights

Get the latest opinions from our customer experience experts and explore the stories behind some of the breakthrough brands turning customers into fans.


Why Using Grid Questions Is Probably Hurting Your Data

Even for experienced researchers, intuition about survey design often runs counter to best practices outlined in survey methodology literature. One of the question types that we see used in web survey...

By Dave Vannette


How to Build Your Own Interactive Quiz

Interactive quizzes or online surveys are a great way to engage and convert customers. How do I know this? Well, not only have I spent an embarrassing amount of time taking online quizzes (Last wee...

By Rachel Barker


How to Keep Your Surveys Out of the Spam Folder

You’ve put a lot of work into writing your survey questions, choosing your Target Audience and getting your survey ready for distribution. After you hit the send button, all your respondents need to...

By Braydon Anderson


Profiling survey questions: A template you can use right away

A profiling survey is used to collect key demographic information about newly recruited panel members (e.g. gender, age, occupation, etc.). These surveys are used to improve your panel members’ expe...

By Braydon Anderson


Journey Mapping Q&A: Anatomy Of A Customer Journey Map

If you haven’t mapped out your customers’ journey, then you’re setting yourself up for failure. Customer journey maps will help you provide your customers’ better experiences and generate grea...

By


Biased data are bad data: How to think about question order

The order in which you ask questions can make a huge difference in your data. If you’re not careful, you can inadvertently anchor your respondents and bias your data. And no one wants that. A cla...

By Dave Vannette

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