Customer Experience
The latest CX stories and insights
Get the latest opinions from our customer experience experts and explore the stories behind some of the breakthrough brands turning customers into fans.
Free AccountQualtrics Recognized as a 2018 Top Rated Customer Experience Management Platform
Qualtrics is the experience management company, and nothing says that better than our own customers. Reviewers have spoken, and TrustRadius has awarded Qualtrics as a 2018 Top Rated Customer Experienc...
By Qualtrics
Qualtrics Customer Experience Diagnostic
Qualtrics, the leader in experience management software, today announced enhancements to its award-winning customer experience (CX) management platform, Qualtrics Customer Experience. The enhanced cap...
By Matt Nelson
Federal Bill Envisions Better Customer Experience with Government
Customer experience may be coming to government. This month Congress introduced a bill called the Federal Agency Customer Experience Act of 2017. The bill would remove existing legal barriers in the P...
By Qualtrics
Manage Every Experience That Matters: Why X-Data Is the New Imperative
Last month, I had one of the world’s largest insurance companies in our office. 2016 was a banner year for them. They had record earnings and stable growth, their stock was at an all-time high, and ...
By Ryan Smith, Co-Founder and CEO, Qualtrics
In-the-Moment Feedback: Better Than That Yearly Survey
Instantaneous reactions are becoming the norm. Think tweets, likes, and the ever-expanding emoji screen. Certainly, customers expect us to reply as quickly as they can type on their smartphones. If th...
By John Rampton
Qualtrics Now Available for Wider Use by U.S. Federal Agencies
It’d be impossible to list all the ways federal agencies affect our daily lives. They work to safeguard our national security, monitor our environmental resources, provide for health services, and s...
By Trevor DeLew
Top Three Ways You Can Find Survey Respondents
Even if your research project is designed to perfection, it won’t be effective if you don’t get the right survey respondents. Getting them is critical, but it's also hard. So we offer three pro...
By Qualtrics
Why Using Grid Questions Is Probably Hurting Your Data
Even for experienced researchers, intuition about survey design often runs counter to best practices outlined in survey methodology literature. One of the question types that we see used in web survey...
By Dave Vannette
How to Build Your Own Interactive Quiz
Interactive quizzes or online surveys are a great way to engage and convert customers. How do I know this? Well, not only have I spent an embarrassing amount of time taking online quizzes (Last wee...
By Rachel Barker
6 Essential Elements of a Successful Customer Experience Program
In today’s technology-driven world, the customer is king. We hear this all the time, but very few companies really figure out how to keep the customer at the forefront of their business. The compani...
By Ryan Nelsen
How to Keep Your Surveys Out of the Spam Folder
You’ve put a lot of work into writing your survey questions, choosing your Target Audience and getting your survey ready for distribution. After you hit the send button, all your respondents need to...
By Braydon Anderson
Profiling Survey Questions: A Template You Can Use Right Away
A profiling survey is used to collect key demographic information about newly recruited panel members (e.g. gender, age, occupation, etc.). These surveys are used to improve your panel members’ expe...
By Braydon Anderson
10 Tips for Building Effective Surveys
You don’t have to be an expert to build and distribute an effective online survey, but by checking your survey against tried-and-tested benchmarks, you can help ensure you’re collecting the best d...
By Dave Vannette
The Dos and Don'ts of Ranking Questions
Ranking questions are an important asset in the survey designers’ toolbox, but they can be tricky to use effectively. Researchers often want to ask respondents to rank huge lists to see what people ...
By Dave Vannette
Journey Mapping Q&A: Anatomy Of A Customer Journey Map
If you haven’t mapped out your customers’ journey, then you’re setting yourself up for failure. Customer journey maps will help you provide your customers’ better experiences and generate grea...
By Kerry Bodine
Biased Data Are Bad Data: How to Think About Question Order
The order in which you ask questions can make a huge difference in your data. If you’re not careful, you can inadvertently anchor your respondents and bias your data. And no one wants that. ...
By Dave Vannette
4 Key Steps to Recruiting Your Own Research Panel
In a previous Panel Management blog post, we discussed why your organization should have an in-house research panel. With access to your own research panel you can do more research, gain faster insigh...
By Braydon Anderson
