Customer Experience

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Survey Straightlining: What is it? How can it hurt you? And how to protect against it.

Straightlining. It’s the bane of survey writers. It happens when your respondents rush through your survey clicking on the same response every time and it’s a serious threat to data quality. &n...

By Dave Vannette


Six Things to Consider Before Writing Your Survey

The end goal of any survey is getting data that’s accurate and useful. While you might be tempted to start writing your survey right away, if the research foundation is not laid out well, you might ...

By Diana Kaemingk


Introducing the Qualtrics Community Platform

For years, our passionate customer base has been asking for a place to connect and share ideas with each other and we heard that feedback loud and clear. Today, we’re excited to announce Qualtrics C...

By Qualtrics


Customer Expectations: 7 Types All Exceptional Researchers Must Understand

Customer satisfaction reflects the expectations and experiences that the customer has with a product or service. Consumer expectations reflect both past and current product evaluation and user experie...

By Scott Smith


Qualtrics Recognized as a 2018 Top Rated Customer Experience Management Platform

Qualtrics is the experience management company, and nothing says that better than our own customers. Reviewers have spoken, and TrustRadius has awarded Qualtrics as a 2018 Top Rated Customer Experienc...

By Qualtrics


Qualtrics Customer Experience Diagnostic

Qualtrics, the leader in experience management software, today announced enhancements to its award-winning customer experience (CX) management platform, Qualtrics Customer Experience. The enhanced cap...

By Matt Nelson

Federal Bill Envisions Better Customer Experience with Government

Customer experience may be coming to government. This month Congress introduced a bill called the Federal Agency Customer Experience Act of 2017. The bill would remove existing legal barriers in the P...

By Qualtrics


Manage Every Experience That Matters: Why X-Data Is the New Imperative

Last month, I had one of the world’s largest insurance companies in our office. 2016 was a banner year for them. They had record earnings and stable growth, their stock was at an all-time high, and ...

By Ryan Smith, Co-Founder and CEO, Qualtrics


In-the-Moment Feedback: Better Than That Yearly Survey

Instantaneous reactions are becoming the norm. Think tweets, likes, and the ever-expanding emoji screen. Certainly, customers expect us to reply as quickly as they can type on their smartphones. If th...

By John Rampton


Qualtrics Now Available for Wider Use by U.S. Federal Agencies

It’d be impossible to list all the ways federal agencies affect our daily lives. They work to safeguard our national security, monitor our environmental resources, provide for health services, and s...

By Trevor DeLew


Top Three Ways You Can Find Survey Respondents

Even if your research project is designed to perfection, it won’t be effective if you don’t get the right survey respondents. Getting them is critical, but it's also hard. So we offer three pro...

By Qualtrics


Why Using Grid Questions Is Probably Hurting Your Data

Even for experienced researchers, intuition about survey design often runs counter to best practices outlined in survey methodology literature. One of the question types that we see used in web survey...

By Dave Vannette

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