Customer Experience

The latest CX stories and insights

Get the latest opinions from our customer experience experts and explore the stories behind some of the breakthrough brands turning customers into fans.


Let’s get physical - bringing digital experiences to real life at Buzzfeed

Something strange is happening in business. For many years we’ve been told digital businesses were going to be the biggest winners in the future economy. Why then are so many businesses with roo...

By Ross Lambert


5 easy ways to use customer testimonials in your marketing efforts today

This is a guest post from our friend, Jordan Wahl, of G2 Crowd    Let’s face it – building strong brand equity isn’t easy nor can it be done alone. It’s more than the work of on...

By Qualtrics


Check out all the customer experience innovations from X4 2019

X4 2019 saw over 10,000 of the world’s Experience Management leaders gather in Salt Lake City for the biggest XM event ever seen. And for customer experience teams it was a chance to get a look at t...

By Qualtrics


X4 2019 recap, day two: was that okay?

X4 Experience Management Summit 2020 - March 10-13. Book Your Spot Today! Register Now  Part of the problem with booking X4 keynote sessions to follow icons like Sir Richard Branso...

By Qualtrics


How to make X-Data your competitive advantage

At X4 2019, we’ve heard from the pioneers making Experience Management (XM) breakthroughs that have seen them race to the top — brands like Under Armour, AMEX, Spotify and Nordstrom to name just a...

By Qualtrics


X4 2019 recap, day one: taking on giants, magic beans & more

X4 Experience Management Summit 2020 - March 10-13. Book Your Spot Today! Register Now  As Ryan Smith said in his opening keynote, the X4 Summit’s mission is to break down ex...

By Qualtrics

What next for Customer Experience? How we’re taking CX to the next level in 2019

Simply having a customer experience management program is no longer a competitive advantage on it’s own - when it comes to competing on experiences, it’s table stakes. In a recent study we cond...

By Qualtrics


Putting the taxpayers first: how great customer experience drives us forward

As a part of the government, the U.S. General Services Administration (GSA) has a unique set of customers: taxpayers and other government agencies. GSA helps manage and support the basic functioning o...

By Anahita Reilly


“Think of yourself as a customer”: What’s driving EIR’s customer experience program

Marguerite Brennan is Director of Customer Operations Support at the Irish telecoms giant eir. Over the past few years, Marguerite has spearheaded eir's CX program and is part of the management team t...

By Marguerite Brennan


Learn how analytics is the key to a differentiated customer experience program with Dun & Bradstreet

To be a top company a data-driven mindset combined with a test and learn culture are practically requirements. But this approach is about more than just your financial bottom line, it can improve near...

By Rachel Richter


How AI and big data are improving research results

Market research is a $44.5 B market and growing. Online research is among the fastest growing parts of the market thanks to the pervasiveness of the web and the ease with which we can now collect data...

By Milind Kopikare


2019’s top five customer experience conferences in Europe

CX really lends itself to great conferences - practitioners are really keen to share their expertise, and it can be truly inspiring to hear stories of fantastic CX from other brands. But with so many ...

By Daniel Saunders

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