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Experience Management

William Paterson University is innovating the student experience

How William Paterson University is turning insights into action and driving a better student experience.

Located in Wayne, New Jersey, William Paterson University is a public institution with approximately 10,000 students. Like many colleges, William Paterson asks its students to complete evaluation surveys to gauge course quality and instructor effectiveness. Initially, the university distributed digital surveys for its online courses only. Traditional paper and pencil forms were still being used on campus.

In fall 2018, William Paterson began a pilot project using Qualtrics Course Evaluations. After several tests revealed the efficiency and engagement gains provided by the platform, it was rolled out for all online and in-person classes in fall 2020.

Streamlining execution and analysis

Previously, each academic department at William Paterson had its own set of evaluation questions. Within each department, evaluations were further divided by whether the faculty member was tenured or non-tenured. The result? Multiple survey variations with a total of 750 questions to wade through. This complicated the distribution and management of the survey, as well as the analysis: With questions formatted differently across departments, it was difficult to compare performance objectively. The solution? Centralize course evaluation data on a single platform.

Enabling constructive engagement

Digitization has helped William Paterson gather more insightful feedback than ever before. Because students can access the surveys on their computers or smartphones anytime, anywhere, they are more likely to answer the open-ended questions with constructive and informative feedback. Email reminders are effective in nudging procrastinators, especially when William Paterson can change subject lines and copy to avoid repeating the same message multiple times.

Adjusting for proactive, actionable insights

Another benefit of the Course Evaluations platform is the flexibility to fine-tune surveys and gather feedback before it’s too late to take action. Core questions can be edited at any time to improve the quality of responses. Mid-semester surveys can help struggling students get on the path to a better grade. And data visualization tools within the platform make it easy to spot trends — good or bad — and make decisions accordingly.

 "With Qualtrics, all of our data is centralized and we can easily analyze it through our dashboards." -William Patterson Univeristy

Spend less time analyzing and more time acting.

Qualtrics predictive intelligence technology eliminates tedious manual work and helps colleges and universities understand key experience drivers.

Qualtrics // Experience Management

Qualtrics is the technology platform that organizations use to collect, manage, and act on experience data, also called X-data™. The Qualtrics XM Platform™ is a system of action, used by teams, departments, and entire organizations to manage the four core experiences of business—customer, product, employee, and brand—on one platform.

Over 12,000 enterprises worldwide, including more than 75 percent of the Fortune 100 and 99 of the top 100 U.S. business schools, rely on Qualtrics to consistently build products that people love, create more loyal customers, develop a phenomenal employee culture, and build iconic brands.

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