Journeys are an essential lens for Experience Management (XM) professionals to understand what customers or employees experience when they are trying to accomplish goals with an organization. Journeys...

By Moira Dorsey, Talia Quaadgras

At this year’s Qualtrics X4 Experience Summit, the future of banking played out, not in the form of dazzling product launches or economic forecasts, but in a rare and revealing discussion between tw...

By Dmitry Binkevich

Journeys are an essential lens for Experience Management (XM) professionals to understand what customers or employees experience when they are trying to accomplish goals with an organization. Journeys...

By Moira Dorsey, Talia Quaadgras

The latest refresh of our 3-year rolling average benchmarks are now available, including aggregated data from 2022-2024. Our robust benchmarks consist of real-world data from more than a thousand comp...

By Qualtrics

The content below is based on sessions from the Qualtrics X4 2025 Summit, featuring leaders from Booking.com, Google, and Google Labs. As AI rapidly transforms strategy and research by equipping te...

By Ali Henriques

Brand health tracking has evolved from a periodic checkup to a mission-critical intelligence system for forward-thinking companies. By monitoring brand awareness, sentiment, and loyalty, organizations...

By Qualtrics

You've spent hours working on your survey project—from identifying the research objectives and collaborating with stakeholders, to crafting questions and setting it up in Qualtrics. You need to gath...

By Emily Geisen, Ziyun Tie

The content below is based on sessions from the Qualtrics X4 2025 Summit, featuring leaders from Booking.com, Google, and Google Labs. As AI rapidly transforms strategy and research by equipping te...

By Ali Henriques

At Qualtrics, engineers are responsible for the entire project lifecycle: requirement gathering, system design, implementation, and maintenance. More experienced engineers ...

By Qualtrics Life

At the core of Qualtrics' Customer Operations is a promise: delivering not only solutions but also delight to every customer we serve. Our Product Specialists have a major ...

By Qualtrics Life