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The ultimate guide to X4 Summit: Your guide to an unforgettable experience

It’s back! The greatest gathering of Experience Management professionals on the planet returns for 2024 - bigger, better and more memorable than ever. As you start planning your trip, here’s our guide to getting the most out of your X4 2024 experience.


Where and when?

First things first, let’s make sure you have the basics right:

When? May 1 -3 

Where? Salt Lake City

The event will take place in downtown Salt Lake City at the Salt Palace Convention Center.

Travel and accommodation at X4 2024

Traveling to Salt Lake City

Salt Lake City is well served by domestic flights and serves as the major western hub for Delta Air Lines. Plenty of international hubs fly direct to Salt Lake City including Tokyo, Amsterdam, Paris and many more.

Once you land, getting to downtown Salt Lake City is easy -  a taxi takes around 15 minutes, or you can take the light rail which takes around 20 minutes.

Choosing the perfect X4 hotel

As soon as registration opens for X4 every year, Salt Lake City’s hotels start filling up fast — and it’s happening again for 2024, so make sure you book yours as soon as possible.

Here are a few things to look out for when choosing your hotel:

  • Free WiFi - you won’t want to miss notifications from the X4 app, like updates to the schedule or that connection request from that really interesting person you met and totally forgot to exchange LinkedIn details with. Oh, and you might want to check your email to keep in touch with people back at the office, or Facetime your family back at home.
  • Airport shuttles - many hotels in Salt Lake City run free shuttle services to the airport. It’s one less taxi receipt you’ll need to expense when you get back.

Choosing the perfect sessions

You’ll have your choice of over 65 sessions at X4 2024, from keynotes by influential leaders to the inside story of breakthrough moments from some of the world’s most successful brands.

We’ll be announcing more additions to our line-up all the way up to the opening day, so make sure you keep track of the latest agenda here.

On the day, you’ll find plenty of help in the X4 app, including:

  • recommended sessions
  • venue maps
  • build your own agenda
  • notifications about agenda updates

Your guide to the perfect X4 outfit

Business casual is what we recommend, but let’s face it, choosing the right outfit for a day at X4 is an art in itself. 

First, check the weather a few days before you arrive. Salt Lake City in springtime is unpredictable; it can be cold and rainy (boo) or very sunny and warm. Checking ahead of time will help you plan.

Next, think multi-purpose. It’s an action-packed day that goes all the way through into the night with parties and concerts. So your outfit will need to double-up as evening wear.

And when it comes to footwear, it’s all about comfort. You’ll be clocking up the steps all day and on your feet for the concert and parties — and nothing cramps your style quite like blisters.

Going the distance — keeping your energy up throughout the day

They’re long, action-packed days at X4, so you’ll need to keep your energy up to go all the way from morning keynotes to the end of the night. 

Here’s some tips to keep you refueled and full of energy from start to finish:

  • Eat breakfast before arriving – we will provide morning coffee and lunch each day, but you'll want to fuel up before mainstage on your own. 
  • Hydration, hydration, hydration – there will be plenty of water and drinks available throughout the day, but why not go green and bring a reusable?
  • Keep some snacks in your bag - after all, you might not want to duck out of a session because you’re hungry. A bag of nuts or a protein bar are pretty good options for staving off hunger and keeping you going until the next break.

How to network like a pro at X4 2024

One of the big draws of X4 is having thousands of like-minded people all in one place. No more explaining what experience management is to the people you meet — these people just get it.

So take the opportunity to meet with, talk to, learn from and connect with them. Here’s a few tips on how to work the room like a pro:

  • Don’t just hang out with your colleagues — so your HR director, head of research and svp of customer service all made the trip over… let’s face it, you know them already, and there will be plenty of opportunities to get to know each other better later. Try to make a conscious effort to break out from your own work group and you’ll find other attendees are much more likely to join the conversation when they’re connecting 1:1 rather than trying to infiltrate a group.
  • Plan your networking — this isn’t a college party, you need to plan out who you’re looking to meet. If you want to connect with a speaker, don’t join the crowd of people talking to them straight after their speech, try to set up time afterwards when it’s a little quieter. As for other attendees, search through the app as see which sessions the people you want to meet will be at, or check out the feed for discussions you want to join.
  • Assemble a diverse squad - we tend to gravitate to people just like us, but try looking outside your own role and connect with people in other disciplines. If you’re in HR, you might learn a lot from a CX professional, market researcher or academic and vice versa. Spreading your network far and wide will introduce you to plenty of lateral thinking and may spark some interesting new approaches you can try from other disciplines.
  • Just ask! - rather than relying on striking up a conversation at the party or around the venue, use the community area in the X4 app to reach out to fellow professionals and set up a meeting. We imagine you'll find X4 attendees as eager to connect as you are! 

Where to get help on the day

Everything you’ll need will be in the X4 app. We’ll send you a link to download it a few weeks before the event kicks off. It has everything from the latest agenda, maps of the venue, and plenty of networking features so you can keep in touch with others at the event.

If you can’t find what you need, don’t worry; our team is on hand to help you get the most out of your experience. You can find our staff wearing white or pink X4 shirts.

So whether you just can’t find the bathroom, want to know what time the concert starts or need to find a room, just come and see us - we’ll point you in the right direction.

Keeping up with colleagues back at the office

Yep, we get it — your skills and expertise are in high demand and your colleagues will be reaching out while you're gone.

So here’s an out of office message that should help you keep on top of your inbox while you’re at X4:


Thanks for your message. Please expect a delay in my response — I’m currently at X4,  the world’s largest gathering of Experience Management leaders.

Right now, I’m in Salt Lake City, probably hearing from some of the world's most influential leaders, learning from the world’s best known brands, or networking with XM leaders from around the world.

I’ll respond to your email as soon as I’m back in the office next week. In the meantime, you can follow the event on social accounts where attendees will be posting using #QualtricsX4.

Really need to get some work done? There will be plenty of charging stations, work areas and even breakout rooms so you can keep on top of everything even if you do need to do it during the mainstage keynotes (not that we’d recommend it, but that’s life sometimes!)

Taking notes

We’ve all been there — you spend 3 days scribbling notes at a conference only to find the scrawl is illegible when you get back to the office to share what you’ve learned.

Well squint no more, there are plenty of ways to make note taking way more efficient:

  • Smart notebooks - these handy notepads upload your notes to the cloud or send them to your email! You simply write your notes, snap them, and wipe the pages clean and hey presto, your notes are emailed to you. Both Moleskine and Rocketbook are good smart notebooks to try. 
  • Use your phone - save yourself from rsi and ditch the notepad entirely and just snap away with your phone. You’ll be able to capture slides on your phone and go back to them later to remember what speakers said.
  • Do nothing - by far the easiest option. Focus on enjoying the experience - we’ll email you key takeaways as well as  slides and videos (if available) from the event when you get back to the office. 

Staying a few days? Here’s some of the best Salt Lake City attractions

X4 might be the best thing happening in Salt Lake City in May, but when the doors close on the event, you might want to stay around for a day or two to explore the state capital. If you do, here’s some of our favorite things to do while you’re in town:

  • Bonneville Salt Flats - Take stunning photos on this 30,000 acre salt pan. Its reflective surface makes it seem as if you’re walking on water
  • Grandeur Peak - Take in the stunning views at 8,299 feet over Salt Lake Valley and the surrounding peaks
  • Temple Square - These 35-acre grounds are home to Salt Lake Temple, Tabernacle, the Assembly Hall and Nauvoo Bell
  • Park City -  Minus the ski crowds! May is a great time to visit Utah's iconic mountain town and home of the Sundance Film Festival
  • Visit us! Our HQ is just 40 mins away. Chat to your Qualtrics rep to find out more.

Read our complete guide on things to do in Salt Lake City

X4 Experience Management Summit 2024 - May 1-3. Book Your Spot Today!

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Qualtrics // Experience Management

Qualtrics, the leader and creator of the experience management category, is a cloud-native software platform that empowers organizations to deliver exceptional experiences and build deep relationships with their customers and employees.

With insights from Qualtrics, organizations can identify and resolve the greatest friction points in their business, retain and engage top talent, and bring the right products and services to market. Nearly 20,000 organizations around the world use Qualtrics’ advanced AI to listen, understand, and take action. Qualtrics uses its vast universe of experience data to form the largest database of human sentiment in the world. Qualtrics is co-headquartered in Provo, Utah and Seattle.

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