Skip to main content
Qualtrics Home page
COVID-19 Brand Trust Pulse COVID-19 Brand Trust Pulse


COVID-19 Brand Trust Pulse

The COVID-19 Brand Trust Pulse supplements your current understanding of brand trust with a focus on the actions that are most relevant to consumers at this moment.

Core Experience


Created By



Free Trial

Even before the COVID-19 pandemic, 2 out 3 consumers* did not trust most of the brands they purchased from. Recent Qualtrics research found that brands’ actions during this crisis are having a significant impact on consumer trust.

Brands need to understand how consumers have reprioritized the drivers of trust, and how their actions during this crisis can positively (or negatively) impact consumers’ trust.

*Edleman, 2019 Report

The COVID-19 Brand Trust Pulse is a free solution to assess consumers’ trust in your brand. The solution is based on the best practices of the most trusted brands during this crisis, as identified in Qualtrics research.

These results can help your organization prioritize the actions that will earn and maintain consumers’ trust. You can distribute the survey to your own panels or purchase panels through Qualtrics.

To run The COVID-19 Brand Trust Pulse survey you will need panel respondents. You can use your own panel provider or you can purchase your online sample through Qualtrics.

Request a Qualtrics Panel

Outcomes Delivered

  1. Understand and adapt to rapidly evolving consumer sentiment
  2. Benchmark your brand against the trust factors identified by consumers as being the most important during this crisis
  3. Identify and prioritize actions to build trust during this crisis and beyond

Category Tags

How to use

Set up your COVID-19 Brand Trust Pulse with three simple steps:

Step 1:  Login to your Qualtrics account; if you don’t have a Qualtrics account yet, click “Get started” above to create one for free.  If you already have a Qualtrics account, the COVID-19 Brand Trust Pulse will be available under “Create New Project”.

Step 2: Enter a few questions to customize the assessment

Step 3: Launch your assessment for free using your organization’s contact lists. Or, for a more representative sample of consumers, you can purchase a panel through Qualtrics.
Request a Qualtrics Panel

Now track your results in a pre-built report and identify the actions your organization can take to build and maintain trust.

*This solution is free for 90 days

Related resources

  1. How your brand can build & keep trust amid COVID-19
  2. Qualtrics COVID-19 response
  3. Brand Trust Pulse one-pager PDF

Solution Details

Required License: Free Qualtrics COVID-19 Trial Account

This solution is free for 90 days



Category Tags

Not a Qualtrics XM Customer?

Qualtrics Experience Management Platform™ is used by the world’s most iconic brands to
optimize the four core experiences of business.

Learn More